Unmasked - Ars Technica [13]
H&W was putting together a proposal for the Chamber, work that Team Themis hoped to win. (It remains unclear how much the Chamber knew about any of this; it claimed later never to have paid a cent either to Team Themis or to H&W in this matter.)
Barr’s plan was to dig up data from background checks, LexisNexis, LinkedIn, Facebook, Twitter, blogs, forums, and Web searches and dump it into Palantir for analysis. Hopefully, the tool could shed light on connections between the various anti-Chamber forces.
Once that was done, Team Themis staffers could start churning out intelligence reports for the Chamber. The team wrote up a set of “sample reports” filled with action ideas like:
Create a false document, perhaps highlighting periodical financial information, and monitor to see if US Chamber Watch acquires it. Afterward, present explicit evidence proving that such transactions never occurred. Also, create a fake insider persona and generate communications with [union-backed Change to Win]. Afterward, release the actual documents at a specified time and explain the activity as a CtW contrived operation.
If needed, create two fake insider personas, using one as leverage to discredit the other while confirming the legitimacy of the second. Such work is complicated, but a well-thought out approach will give way to a variety of strategies that can sufficiently aid the formation of vetting questions US Chamber Watch will likely ask.
Create a humor piece about the leaders of CtW.
The whole team had been infected with some kind of spy movie virus, one which led them to think in terms of military intelligence operations and ham-handed attacks. The attitude could be seen in e-mails which exhorted Team Themis to “make [H&W] think that we are Bond, Q, and money penny [sic] all packaged up with a bow.”
Two million a month
But what to charge for this cloak-and-dagger work? Some team members worried that the asking price for an initial deployment was too high for H&W; someone else fired back, “Their client is loaded!” Besides, that money would buy access to Palantir, Berico, and “super sleuth Aaron Barr.”
As the Team Themis proposal went to one of the top H&W lawyers for potential approval, Barr continued his social media dumpster diving. He dug up information on H&W employees, Chamber opponents, even the H&W partner whose approval was needed to move this proposal forward. That last bit of data collection, which Barr sent on to H&W, led to the e-mail about how it might “freak out” the partner.
If the deal came through, Barr told his HBGary colleagues, it might salvage the HBGary Federal business. “This will put us in a healthy position to chart our direction with a healthy war chest,” he wrote.
Indeed it would; Team Themis decided to ask for $2 million per month, for six months, for the first phase of the project, putting $500,000 to $700,000 per month in HBGary Federal’s pocket.
But the three companies disagreed about how to split the pie. In the end, Palantir agreed to take less money, but that decision had to go “way up the chain (as you can imagine),” wrote the Palantir contact for Team Themis. “The short of it is that we got approval from Dr. Karp and the Board to go ahead with the modified 40/30/30 breakdown proposed. These were not fun conversations, but we are committed to this team and we can optimize the cost structure in the long term (let’s demonstrate success and then take over this market :)).”
The leaders at the very top of Palantir were aware of the Team Themis work, though the details of what was being proposed by Barr may well have escaped their notice. Palantir wasn’t kidding around with this contract; if selected by H&W and the Chamber, Palantir planned to staff the project with an experienced intelligence operative, a man who “ran the foreign fighter campaign on the Syrian border in 2005 to stop the flow of suicide bombers into Baghdad and helped to ensure a successful Iraqi election. As a commander, [he] ran the entire