What the Dog Saw [0]
Outliers
Blink
The Tipping Point
For Henry and David
* * *
Copyright
Copyright © 2009 by Malcolm Gladwell
All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
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First eBook Edition: October 2009
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Essays previously published in The New Yorker.
ISBN: 978-0-316-08613-4
Contents
Copyright
Preface
PART ONE: Obsessives, Pioneers, and Other Varieties of Minor Genius
The Pitchman
The Ketchup Conundrum
Blowing Up
True Colors
John Rock’s Error
What the Dog Saw
PART TWO: Theories, Predictions, and Diagnoses
Open Secrets
Million-Dollar Murray
The Picture Problem
Something Borrowed
Connecting the Dots
The Art of Failure
Blowup
PART THREE: Personality, Character, and Intelligence
Late Bloomers
Most Likely to Succeed
Dangerous Minds
The Talent Myth
The New-Boy Network
Troublemakers
Acknowledgments
About the Author
Preface
1.
When I was a small child, I used to sneak into my father’s study and leaf through the papers on his desk. He is a mathematician. He wrote on graph paper, in pencil — long rows of neatly written numbers and figures. I would sit on the edge of his chair and look at each page with puzzlement and wonder. It seemed miraculous, first of all, that he got paid for what seemed, at the time, like gibberish. But more important, I couldn’t get over the fact that someone whom I loved so dearly did something every day, inside his own head, that I could not begin to understand.
This was actually a version of what I would later learn psychologists call the other minds problem. One-year-olds think that if they like Goldfish Crackers, then Mommy and Daddy must like Goldfish Crackers, too: they have not grasped the idea that what is inside their head is different from what is inside everyone else’s head. Sooner or later, though, children come to understand that Mommy and Daddy don’t necessarily like Goldfish, too, and that moment is one of the great cognitive milestones of human development. Why is a two-year-old so terrible? Because she is systematically testing the fascinating and, to her, utterly novel notion that something that gives her pleasure might not actually give someone else pleasure—and the truth is that as adults we never lose that fascination. What is the first thing that we want to know when we meet someone who is a doctor at a social occasion? It isn’t “What do you do?” We know, sort of, what a doctor does. Instead, we want to know what it means to be with sick people all day long. We want to know what it feels like to be a doctor, because we’re quite sure that it doesn’t feel at all like what it means to sit at a computer all day long, or teach school, or sell cars. Such questions are not dumb or obvious. Curiosity about the interior life of other people’s day-to-day work is one of the most fundamental of human impulses, and that same impulse is what led to the writing you now hold in your hands.
2.
All the pieces in What the Dog Saw come from the pages of The New Yorker, where I have been a staff writer since 1996. Out of the countless articles I’ve written over that period, these are my favorites. I’ve grouped them into three categories. The first section is about obsessives and what I like to call minor geniuses — not Einstein and Winston Churchill and Nelson Mandela and the other towering architects of the world in which we live, but people like Ron Popeil, who sold the Chop-O-Matic, and Shirley Polykoff, who famously asked, “Does she or doesn’t she? Only her hairdresser knows for sure.