What the Nose Knows - Avery Gilbert [129]
At a press conference “Todd Rival Leading in Smell-Film Race,” New York Times, October 27, 1959.
“obviously rushing to beat” “Scented Movies: The First Sniff?” Newsweek, November 9, 1959, p. 106.
“the battle of the smellies” “Oranges Blossomed in ’23 Revue,” Variety, November 4, 1959.
Installation costs $3,500 to $7,500 equals $25,000 to $54,000 in 2007 dollars.
raises a question Unlike Scentovision, Inc. and AromaRama Industries, Inc. which were both incorporated in New York state, there is no New York record of the Weiss Screen-Scent Corporation.
“The glory that was AromaRama” Joan Didion, “Smellie on Seventh Avenue,” National Review, January 30, 1960, pp. 83–84.
“neither so clear nor pleasurable” Bosley Crowther, “On Making Scents: AromaRama Turns Out a Movie Stunt,” New York Times, December 13, 1959.
Luz Gunsberg had the same reaction Interview with Luz Gunsberg, June 7, 2006.
“strong enough to give” “A Sock in the Nose,” Time, December 21, 1959,p. 57.
“quite a massive assault” John McCarten, “Inhalant,” The New Yorker, December 19, 1959, p. 125.
“Your clothes reeked” Interview with Hal Williamson, April 28, 2006.
perfumer Selma Weidenfeld “Film Produced in Red China Turns Out to Be a Smeller,” Los Angeles Times, December 13, 1959.
“the machine-made olfactory flavors” “Behind the Great Wall: The sweet smell of success—via novelty, unenduring values,” Variety, December 16,1959.
“worked part-time” Interview with Paul Baise, June 22, 2006.
On his Christmas card Glenda Jensen, The 70mm Newsletter, 2005.
only enough prints “Are Smellies Bottled B.O. Sunshine?” Variety, December 16, 1959.
the entertainment included Judith Cass, “Recorded at Random” column, Chicago Daily Tribune, January 9, 1960.
was received warmly “Diverting Tale Told with Nostril-Appeal,” Variety, January 13, 1960; John McCarten, “Fragrant Frolic,” The New Yorker, February 27, 1960, p. 131; “Nose Opera,” Time, February 29, 1960, p. 98.
“whole silly plot” Comments from Bosley Crowther in “Screen: Olfactory Debut,” New York Times, February 19, 1960, and “How Does It Smell?” New York Times, February 28, 1960.
“Bill got this idea” “An interview with Mike Todd Jr.” by Roy Frumkes, posted on in 70mm.com, January 9, 2004.
“a somewhat timid revolutionist” Hollis Alpert, The Dreams and the Dreamers (Macmillan, 1962), p. 179.
“He was at his best” Michael Todd Jr. and Susan McCarthy Todd, A valuable property, p. 102.
cynical rabbit punch In late November, 1959, Mike Todd Jr. announced that Scent of Mystery would open in Los Angeles on January 27. Reade immediately postponed his own L.A. opening, which had been set for December 23. Later, with only a week’s notice, he opened Behind the Great Wall at the Four Star Theater on Wilshire Boulevard on January 15—ten days earlier and two blocks down the street from Todd’s film. Once again, Reade had stolen Mike junior’s thunder. “Unique Film Will Screen,” Los Angeles Times, November 24, 1959; “Musical ‘80 Days’ Readied for Stage,” Los Angeles Times, December 15, 1959; “‘Great Wall’ Will Screen,” Los Angeles Times, January 7, 1960.
Chapter 9. Zombies at the Mall
“All around the world” Martin Lindstrom, Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (New York: Free Press, 2005), p. 98.
happening everywhere “Dollars and Scents: The Nose Knows, or Does It?” Atlanta Journal-Constitution, August 19, 2004; Linda Tischler, “Smells Like Brand Spirit,” Fast Company, August 2005, p. 52; “Smells Like a Sheraton,” Washington Post, March 5, 2006.
latest in a long history Edward M. Ruttenber, “Sense of smell—an Important Factor in All Modern Merchandising,” reprinted from the Daily News Record (New York) in American Perfumer & Essential Oil Review, June 1925,p. 208; “‘Sell by Smell’ New Marketing Slogan,” Forbes, July 1, 1934, pp. 14–15; Edward Podolsky, “Odors as sales stimulators,” The Management Review