What the Nose Knows - Avery Gilbert [131]
a study done by some of its members I. E. de Araujo, E. T. Rolls, et al., “Cognitive modulation of olfactory processing,” Neuron 46 (2005):671–79.
“Unfortunately this fact offers” ECRO newsletter, Spring 2005, p. 6.
the FCC has investigated FCC press statement, September 19, 2000: “The FCC’s Investigation of ‘Subliminal Techniques’: From the Sublime to the Absurd.”
something experts debate Harper quoted in “Dollars and Scents of Business,” in the Atlanta Journal-Constitution, June 6, 2007; Faranda quoted in “Scent: New Frontiers in Branding,” in CGI Magazine, May 2007.
“rank commercialism” C. Haill, “‘Buy a Bill of the Play!’” Apollo 126, new series 302 (1987):279–85; Calvin Trillin quoted in “Ugh, the Smell of It,” Time, October 7, 1996.
the legacy of Fred and Gale Hayman Steve Ginsberg, Reeking Havoc: The Unauthorized Story of Giorgio (New York: Warner Books, 1989), pp. 128ff, 142ff.
the ScentStrip Sampler Everett M. Turnbull and Jack W. Charbonneau, “Fragrance-releasing pull-apart sheet,” U.S. Patent 4,487,801 issued December 11, 1984.
a scented full-page movie ad “Marketing Ploy Makes Scents,” Los Angeles Times, September 5, 2007; Thomas Claburn, “Newspapers smell profit in scented ads,” InformationWeek, January 29, 2007; “Joint Promotion Adds Stickers to Sweet Smell of Marketing,” New York Times, April 2, 2007; Angewandte Chemie International Edition, April 27, 2007; “Scent Noses Its Ways into More Ad Efforts,” Wall Street Journal, October 8, 2007.
“Whereas you can exercise the choice” Emma Cook, “What’s Getting Up Your Nose?” The Independent (London), May 16, 1999.
“The television screen shows” A. S. Byatt, “How We Lost Our Sense of Smell,” The Guardian online, September 1, 2001.
Byatt’s fiction is riddled A. S. Byatt, Little Black Book of Stories (New York: Knopf, 2004) and The Djinn in the Nightingale’s Eye (New York: Random House, 1994).
“What vile marketing decision” Mark Morford, “ScentStories Up Your Nose,” SFGate.com, November 24, 2004.
“What was once a vital instrument” G. G. Wayne and A. A. Clinco, “Psychoanalytic observations on olfaction, with special reference to olfactory dreams,” Psychoanalysis and the Psychoanalytic Review 46 (1959):64–79.
“Until recently, appealing to our sense of smell” Cook, “What’s Getting Up Your Nose?”
Febreze odor eliminator is equally popular “Sensing Opportunity in Dormitory Air,” New York Times, January 3, 2007.
Chapter 10. Recovered Memories
“Were they all collected” Ellen Burns Sherman, “The Redolent World,” New England Magazine 43 (1910):319–21.
“voluptuary of smell” Diane Ackerman, An Alchemy of Mind (New York: Scribner, 2004), p. 114.
“great blazer of scent trails” Diane Ackerman, A Natural History of the Senses (New York: Random House, 1990), p. 17.
“Proust may have been prescient” R. S. Herz and J. W. Schooler, “A naturalistic study of autobiographical memories evoked by olfactory and visual cues: Testing the Proustian hypothesis,” American Journal of Psychology 115(2002):21–32.
“Proust was a neuroscientist” Jonah Lehrer, “The neuroscience of Proust,” Seed, May–June 2004, p. 48–51.
brand-conscious titles S. Chu and J. J. Downes, “Proust nose best: Odors are better cues of autobiographical memory,” Memory and Cognition 30(2002):511–18; S. Chu and J. J. Downes, “Long live Proust: The odour-cued autobiographical memory bump,” Cognition 75 (2000):B41–50. For other examples, see F. R. Schab, “Odors and the remembrance of things past,” Journal of Experimental Psychology: Learning, Memory and Cognition 16 (1990):648–55; J. A. Gottfried, A. P. Smith, et al., “Remembrance of odors past: Human olfactory cortex in cross-modal recognition memory,” Neuron 42 (2004):687–95; A. Parker, H. Ngu, and H. J. Cassaday, “Odour and Proustian memory: Reduction of context-dependent forgetting and multiple forms of memory,” Applied Cognitive Psychology 15 (2001):159–71;S. Chu and J. J. Downes, “Odour-evoked autobiographical memories: Psychological investigations of proustian phenomena,” Chemical Senses 25(2000):111