Buyology - Martin Lindstrom
CONTENTS
TITLE PAGE
FOREWORD BY PACO UNDERHILL
INTRODUCTION
1: A RUSH OF BLOOD TO THE HEAD
The Largest Neuromarketing Study Ever Conducted
2: THIS MUST BE THE PLACE
Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake
3: I’LL HAVE WHAT SHE’S HAVING
Mirror Neurons at Work
4: I CAN’T SEE CLEARLY NOW
Subliminal Messaging, Alive and Well
5: DO YOU BELIEVE IN MAGIC?
Ritual, Superstition, and Why We Buy
6: I SAY A LITTLE PRAYER
Faith, Religio ...