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for their contributions and support. In the July 10, 2005, issue of the New York Times, Melene Z. Ryzix wrote a fascinating piece on the enduring and ubiquitous popularity of the Nokia ring tone. In my chapter on Quizmania, a Web site whimsically known as Brandfailures helped focus my thoughts on a few highly anticipated products that never quite lived up to marketers’ expectations.

And for my chapter on sex in advertising, I gleaned valuable insight from a Web site known simply as http://www.sexinadvertising.blogspot.com—as well as from a fascinating March 2007 article in The Economist called “The Big Turn Off,” which explored the differences between how men and women react to ads with sexually charged content.

In my conclusion, I’m indebted to the Guardian for their exploration of what Super Bowl ads really meant to a cross-section of television viewers.

Mostly, I am, and remain, grateful to all the companies who’ve hired me to globetrot, visit their countries, explore their businesses, decipher their brands, and come back home with even more stories than Scheherazade. Thank you all.

ABOUT THE AUTHOR

MARTIN LINDSTROM is one of the world’s most respected marketing gurus. With a global audience of over a million people, Lindstrom spends three hundred days on the road every year, sharing his pioneering methodologies through speaking engagements and consultancies. The CEO and chairman of the LINDSTROM Company, and chairman of the BRAND sense agency and BUYOLOGY INC., Lindstrom advises the top executives of companies including the McDonald’s Corporation, Procter & Gamble, Yellow Pages, Nestlé, American Express, Microsoft, the Walt Disney Company, and GlaxoSmithKline. He has been featured in the pages of the Financial Times, USA Today, Fortune, the Washington Post, and more. A contributor to the prestigious Contagious magazine and Harvard Business Review, Lindstrom has a creative agenda that is followed enthusiastically by marketing professionals and leading academics around the world. His previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. Buyology, like BRAND sense before it, has been translated into over twenty languages. Visit www.MartinLindstrom.com for more.

Copyright © 2008 by Martin Lindstrom

All Rights Reserved

Published in the United States by Doubleday, an imprint of The Doubleday Publishing Group, a division of Random House, Inc., New York.

www.doubleday.com

Doubleday is a registered trademark of Random House, Inc., and the DD colophon is a trademark of Random House, Inc.

All trademarks are the property of their respective companies.

Library of Congress Cataloging-in-Publication Data

Lindstrom, Martin, 1970–

Buyology : truth and lies about why we buy / by Martin Lindstrom.

p. cm.

Includes bibliographical references.

(hc : alk. paper) 1. Neuromarketing. 2. Consumer behavior. 3. Shopping—Psychological aspects. 4. Marketing—Psychological aspects. I. Title.

HF5415.12615.L56 2008

658.8'34—dc22

2008006057

eISBN: 978-0-385-52829-0

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