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Best American Crime Writing 2006 - Mark Bowden [31]

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with a highly successful businessman. Her mom, a sweet cookie-baking lady leery of her daughter’s life in New York, wrote back that she’d like to come down to visit. Natalia was going to put her off, but Jason insisted. Looking around the loft at the naked women, Natalia asked, “How am I going to have my mom come here?” Jason said he would close the place, and take the loss, for the time Natalia’s mom was in town. Family was the most important thing, he said.

“Well,” Natalia says, “Jason never closed the loft. My mom and I stayed in a little apartment uptown. Jason was supposed to come by to meet her, but it started getting late. Then the doorbell rings at 2:00 A.M. It’s Jason, in his knee-length coat with these two nineteen-year-old girls. I’m totally flipping out: Like, what the fuck are you doing? He looked like the pimp from Superfly. My mom is saying, ‘This is him?’ But then Jason sits down and starts telling my mom I’m a great young actress and my career is going to take off, how living in New York is so terrific for me. He charmed her, completely. She left saying, ‘Well, your boyfriend is kind of weird. But he’s very, very nice.’

“It was always like that.”

FEW EXPECTED SEVENTY-NINE Worth Street to last very long. There were too many, as Natalia puts it, “variables.”

For Jason, the main difficulty in running New York’s hottest escort agency while on parole was the curfew. Even though his lawyer on the Jersey Ecstasy case, Paul Bergrin, was eventually able to extend Jason’s lights-out time to 3:00 A.M., he still had to leave his Worth Street happiness house to sleep in his apartment in Hoboken.

“Everyone’s partying, having the best time in the world, and the Town Car is outside to take me back to goddamn New Jersey.”

“It was a big strain,” says Natalia. “I finally get home from my appointments. All I want to do is sleep in my own bed, and Jason is screaming about how we’ve got to go back to Hoboken. He hated to be alone out there. We had horrible fights. One night, I jumped out of the car right at the mouth of the Holland Tunnel and ran away. Broke my heel on a cobblestone.”

The parole situation led to other traumas. Court-mandated drug tests caused Jason to alter his intake. Always “on the Cheech-and-Chong side of things,” Itzler couldn’t smoke pot, which turned up on piss tests. Instead, Jason, who never touched coke and often launched into Jimmy Swaggart–like speeches about the evils of the drug, dipped into his personal stash of ketamine, or Special K, the slightly unpredictable anesthetic developed for use by veterinarians. “They didn’t test for it,” Jason says by way of explanation. He was also drinking a $200 bottle of Johnnie Walker Blue a day. Natalia’s drug use cut into her Perfect 10 appearance. One night, she cracked her head into the six-foot-tall statue of an Indian fertility goddess Jason had purchased for their room. Knocked cold, she had to go to the emergency room.

Still, the business charged on. It takes a singular pimp to think it is a good idea to stage a reality-TV show at his place of business, but Jason Itzler is that kind of guy. “It was incredible,” says independent producer Ron Sperling, who shot the film Inside New York Confidential. “Big-shot lawyers and Wall Street bankers flipped when they saw the cameras. Jason told them the movie was no problem. That it was a good thing. If they didn’t want to be in it, they should just walk behind the camera. That’s Jason. If he was a billionaire and no one knew about it, it wouldn’t be anything to him.”

Despite misgivings about legalities, VH1 expressed interest in Inside New York Confidential. Arriving late, Jason swept into the meeting with several girls. Along for the ride was a young Belgian tourist whom Itzler had encountered only moments before on West Broadway. “You’re beautiful,” Jason told the young woman. “But your clothes look like shit.” Itzler bought her $2,500 worth of threads in about ten minutes, convincing her she would be great in his TV show.

“He asked for a million dollars an episode,” says a VH1 exec. “We told him that

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