Best Business Practices for Photographers [5]
Zen and the Art of Photography
Anticipation
Trepidation
Inspection
Fulfillment
Evaluation
Chapter 5 Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits
The Hurdle of Growing from Just You to Having People Working for You
Working with a Rep or Consultant
Who Must Be an Employee?
The Benefits of Someone Regular versus Various People
Paying Those Who Make Your Life Easier
One Solution for Concerned Employers
Chapter 6 Setting Your Photographer's Fees
The Time Factor
The Uniqueness Factor
The Creative Factor
The Risk Factor
Bringing the Factors Together
Chapter 7 Pricing Your Work to Stay in Business
Valuing Your Work
What Are You Worth?
School of Thought #1: All Creative/Usage Fees Are Listed as Single Line Items
School of Thought #2: There Should Be Separate Line Items for Creative and Usage Fees
Calculating Rates and Fees and Presenting the Figures
Raising Your Rates: Achieving the Seemingly Impossible
Surveying Your Competition: How to Gather Knowledge Without Risking a Price-Fixing Charge
Never Be the Cheapest
If You're the Cheapest, Find Out What Is Wrong
What Do You Charge for Whenever You're Working for a Client?
Tools and Resources for Understanding the Body Politic of Photographic Pricing
Words to Avoid
Pro Bono: When To and When Not To
Why Work Made for Hire Is Bad for Almost All Non-Employee Photographers
Working Around Work-Made-for-Hire Clauses
You Don't "Sell" Anything
Recommended Reading
General Books on Negotiating
Books on Negotiating Developed by and for Photographers
Chapter 8 Overhead: Why What You Charge a Client Must Be More Than You Paid for It
What Is Your Overhead?
Back in the Day: The $40 Roll of Kodachrome
Markup: What's Yours? How Do You Establish It Fairly?
Chapter 9 Who's Paying Your Salary and 401(k)?
If Everyone Hiring You Has a Retirement Plan, Shouldn't You Have One, Too?
If Everyone Hiring You Is Paid a Salary, Shouldn't You Be, Too?
Establishing a Fair Salary
Targeting That Salary in the Short Term and the Long Term
Chapter 10 Insurance: Why It's Not Just Health-Related, and How You Should Protect Yourself
Health Insurance: Your Client Has It, So You Should, Too
Life Insurance: Get It While You're Young and Protect Your Family
Disability Insurance: Think Again if You Believe You'll Never Get Hurt
Business Insurance: When Things Go Wrong, You Need to Be Covered
Camera Insurance
Office Insurance
Liability Insurance
Errors and Omissions Insurance
Umbrella Policies
A Few Insurance Endnotes
Chapter 11 Accounting: How We Do It Ourselves and What We Turn Over to an Accountant
Software Solutions: The Key to Your Accounting Sanity
Retain Those Receipts and Don't Give Them to Clients
A Methodical Filing System
Longitudinal Accounting: Its Impact on Your Business
Reimbursing Yourself: Say What?
Separate Bank Accounts: Maintaining Your Sanity and Separation
Separate Credit Card: Deducting Interest Expense and Other Benefits
Managing Credit Card Charges: Categorizing Expenses and Integrating with Your Accounting Software
When to Call an Accountant (Sooner Rather Than Later)
What Is a CPA? How Is a CPA Different from a Bookkeeper?
Chapter 12 Insights into an IRS Audit
Starting Off on the Right Foot
In the Crosshairs
Preparing for the Audit
Appeals and Wrapping Things Up
Chapter 13 Contracts for Editorial Clients
"We'll Send Along Some Paperwork": Why You Should Be the First to Send the Contract
What an Editorial Contract Must Have
Using a Word Processor for Contracts versus Dedicated Software or Your Own Database
How to Work through a Contract Negotiation for Editorial Clients
Case Study: Portrait for University Magazine
Case Study: In-Flight Airline Magazine
Case Study: Major Financial Newspaper
Case Study: Consumer Magazine
Chapter 14 Contracts for Corporate and Commercial Clients
What's the Difference between Corporate and Commercial?
What a Corporate or Commercial Contract Must Have
Bids versus Estimates
Change Orders
Purchase Orders
How to Work Through a