Best Business Practices for Photographers [7]
Back Up, Back Up, Back Up!
Backing Up Your Desktop
Backing Up Your Laptop
Backing Up Your Work in Progress
Dual Backups of Image Archives, Onsite and Off
Dual Cameras on Assignment
Excess Lighting Equipment: Don't Take Three Heads on a Shoot That Requires Three Heads
It Only Takes One Flight: Carry On Your Cameras
Software Validators and Backup Solutions
The Aftermath: How Do You (Attempt to) Recover from a Disaster?
Chapter 25 Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential
Recommended Reading: The DAM Book
Solutions Beyond The DAM Book: Adapting the Principles to a Variety of Workflows
Adobe Lightroom
Expression Media
Aperture
Evaluating the Cost of Analog Archive Conversions to Digital: Is It Worth It?
Immediate Access to Images Means Sure Sales in a Pinch
Chapter 26 Licensing Your Work
Defining the World of Licensing
Issues of Exclusivity
Markets You Will License Within
Rights Managed versus Royalty-Free
Electronic Distribution
Caveats and Other Considerations
Proceed with Caution: The Retroactive License
Selling versus Licensing
Licensing Language and Examples
The Formatting of a License
Some Other PLUS Licensing Examples
Evolving Toward PLUS
PLUS in Standalone Applications
Chapter 27 Stock Solutions: Charting Your Own Course Without the Need for a "Big Fish" Agency
What's the Deal with Photo Agents These Days?
Personal Archives Online
PhotoShelter
IPNstock
Others
Chapter 28 Care and Feeding of Clients (Hint: It's Not About Starbucks and a Fast-Food Burger)
They're Your Clients: Treat Them Like Gold
How to Improve the Odds That Your Clients Will Come Back Again
The X Factor
A Couple Givens
Voicemail
Appearance
Do Something Unexpected, Something Value-Added
Feeding Clients: Fast Food and Takeout Coffee Won't Cut It. Cater and Bill for It!
Deliver When You Say You Will or Sooner
Return E-Mails and Send Estimates ASAP
Clients and New Approaches to Business
Recommended Reading
Chapter 29 Education, an Ongoing and Critical Practice: Don't Rest on Your Laurels
Continue the Learning Process: You Can Teach an Old Dog New Tricks!
Know What You Don't Know (Revisited)
Seminars, Seminars, Seminars: Go, Learn, and Be Smarter
Subscriptions and Research: How to Grow from the Couch
The Dumbest Person in Any Given Room Thinks He or She Is the Smartest
Chapter 30 Striking a Balance Between Photography and Family: How What You Love to Do Can Coexist with Your Loved Ones if You Just Think a Little About It
When What You Love to Do Must Not Overwhelm Those You Love
Solutions for a Happier Spouse/Partner and Children
Take Your Kids with You
Dealing with the Jealousy of a Spouse or Partner
Listening to Cues: What Those You Love Are Saying When They're Not Saying Anything
Vacations: Really Not the Time to Shoot Stock
Chapter 31 Expanding into Other Areas of Creativity
Video Services
Book Publishing
Vanity Press
Commissioned Photography Books
Chapter 32 Charity, Community, and Your Colleagues: Giving Back Is Good Karma
Charity: A Good Society Depends on It
Pro Bono Work: You Decide What to Do, Not in Response to a Phone Call Soliciting Cheap (or Free) Work
Engaging the Photo Community: Participating in Professional Associations and Community Dialogue on Matters of Importance to Photographers
Your Colleagues: They May Be Your Competition, but They're Not the Enemy
Reaching Out: Speaking, Interns and Apprentices, and Giving Back
Pay It Forward
Index
Notes on the Second Edition
Much has transpired in the photographic community since the publication of the first edition of Best Business Practices for Photographers. Truly, I have been blown away by the reception of the first edition. Schools all over the country, in cities such as Tampa, Austin, Las Vegas, Minneapolis, Dayton, Wilmington, and many others, have adopted this book as a teaching tool, and that gives me great hope. I have received hundreds of e-mails from individual buyers, young and old, who have shared their appreciation for the book in heartfelt ways.