Blink_ The Power of Thinking Without Thinking - Malcolm Gladwell [57]
Millennium Challenge, the sequel, was won by Blue Team in a rout. There were no surprises the second time around, no insight puzzles, no opportunities for the complexities and confusion of the real world to intrude on the Pentagon’s experiment. And when the sequel was over, the analysts at JFCOM and the Pentagon were jubilant. The fog of war had been lifted. The military had been transformed, and with that, the Pentagon confidently turned its attention to the real Persian Gulf. A rogue dictator was threatening the stability of the region. He was virulently anti-American. He had a considerable power base from strong religious and ethnic loyalties and was thought to be harboring terrorist organizations. He needed to be replaced and his country restored to stability, and if they did it right — if they had CROP and PMESI and DIME — how hard could that be?
FIVE
Kenna’s Dilemma: The Right — and Wrong — Way to Ask People What They Want
The rock musician known as Kenna grew up in Virginia Beach, the child of Ethiopian immigrants. His father got his degree from Cambridge University and was an economics professor. As a family, they watched Peter Jennings and CNN, and if music was played, it was Kenny Rogers. “My father loves Kenny Rogers because he had a message to tell in that song ‘The Gambler,’ ” Kenna explains. “Everything was about learning lessons and money and how the world worked. My parents wanted me to do better than they did.” Occasionally, Kenna’s uncle would visit and expose Kenna to different things, such as disco or dancing or Michael Jackson. And Kenna would look at him and say, “I don’t understand.” Kenna’s main interest was skateboarding. He built a ramp in the backyard, and he would play with a boy from across the street. Then one day his neighbor showed him his bedroom, and on the walls were pictures of bands Kenna had never heard of. The boy gave Kenna a tape of U2’s The Joshua Tree. “I destroyed that tape, I played it so much,” Kenna says. “I just didn’t know. It never dawned on me that music was like this. I think I was eleven or twelve, and that was that. Music opened the door.”
Kenna is very tall and strikingly handsome, with a shaved head and a goatee. He looks like a rock star, but he has none of a rock star’s swagger and braggadocio and staginess. There is something gentle about him. He is polite and thoughtful and unexpectedly modest, and he talks with the quiet earnestness of a graduate student. When Kenna got one of his first big breaks and opened at a rock concert for the well-respected band No Doubt, he either forgot to tell the audience his name (which is how his manager tells it) or decided against identifying himself (which is how he tells it.) “Who are you?” the fans were yelling by the end. Kenna is the sort of person who is constantly at odds with your expectations, and that is both one of the things that make him so interesting and one of the things that have made his career so problematic.
By his midteens Kenna had taught himself to play piano. He wanted to learn how to sing, so he listened to Stevie Wonder and Marvin Gaye. He entered a talent show. There was a piano at the audition but not at the show, so he got up onstage and sang a Brian McKnight song a cappella. He started writing music. He scraped together some money to rent a studio. He recorded a demo. His songs were different — not weird, exactly, but different. They were hard to classify. Sometimes people want to put Kenna in the rhythm-and-blues category, which irritates him because he thinks people do that just because he’s black. If you look at some of the Internet servers that store songs, you can sometimes find his music in the alternative section and sometimes in the electronica section and sometimes in the unclassified section. One enterprising rock critic has tried to solve the problem