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Business Networking and Sex - Ivan Misner [1]

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you ever heard anyone explain how to sell to the opposite sex? No matter what your product or service, your business depends on sales and increased sales depend on how effective you are at building relationships and networking—with women and men alike. Business Networking and Sex outlines the key similarities and differences between the genders when it comes to networking so you’ll never have to guess again about the best way to sell to the opposite sex.

-DR. TONY ALESSANDRA, AUTHOR OF THE PLATINUM RULE AND NON-MANIPULATIVE SELLING

A wonderfully revealing look at the way men and women interact in the world of business and beyond.

—MARCI SHIMOFF, NEW YORK TIMES BESTSELLING AUTHOR OF HAPPY FOR NO REASON AND LOVE FOR NO REASON

Dedication

This book is dedicated with love to my bride

of 23 years, Elisabeth, who often says,

“You make the living and I’ll make the living worthwhile”

... and she does with each passing day.

—Ivan Misner, Ph.D.

I dedicate this book to my three girls:

Crystal, Jacqueline and Candace.

The loves of my life.

—Frank De Raffele

I dedicate this book, to my team who managed the business

while I wrote a book, to my friends who cheered me on.

Most of all to my family, who believe in me and are

always there to lend a hand. I love you all.

—Hazel Walker

WARNING

This book is about sex.

(OK, it’s really about gender—but the warning is still valid.)

This book may make you angry!

We will talk about issues that are controversial.

It will likely push some buttons.

Worst of all, there is some statistical analysis involved!

Be warned and be brave.

Take a deep breath. You’re an adult.

You can handle it . . . we hope.

Meet the Authors

Ivan Misner, Ph.D., alias, “The Survey Says . . .”

Dr. Ivan Misner is the Founder and Chairman of BNI, the world’s largest business networking organization. BNI was founded in 1985 and has more than 6,000 chapters throughout every populated continent of the world. Every year, BNI generates millions of referrals resulting in billions of dollars’ worth of business for its members.

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times bestselling author, having written 16 books, including his number-one bestseller, Networking Like a Pro. He is a monthly columnist for www.Entrepreneur.com and a senior partner of the Referral Institute, a global referral training company. In addition, he has taught business management and social capital courses at several universities in the United States.

Called the “Father of Modern Networking” by CNN and the “Networking Guru” by Entrepreneur magazine, Dr. Misner is considered to be one of the world’s leading experts on business networking and is a keynote speaker for major corporations and associations throughout the world. He has been featured in the the Los Angeles Times, The Wall Street Journal, and The New York Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the board of trustees for the University of La Verne. He is also the founder of the BNI-Misner Charitable Foundation and was recently named “Humanitarian of the Year” by the Red Cross. He is married and lives with his wife, Beth, and their three children in Claremont, California. He also wears the hats of amateur magician and karate black belt in his spare time.

Frank J. De Raffele Jr., alias, “He Says”

Frank began his spirited entrepreneurial journey at age 18 when he incorporated his first business and then went on to establish Innovative Video Productions fresh out of college, producing a fitness video series featured nationally through Herman’s Sporting Goods, American Express Mailers, and the Sharper Image Catalog.

As a producer, his endeavors included sports-TV shows and commercials for clients such as Liberty Mutual, Ford, and the PGA, as well as serving as part of the news crew team at ABC Television and production team on the soap opera One Life to Live. These prepped him for the creation of a

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