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Design of Everyday Things - Norman, Don [32]

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and analysis, the person goes about the day’s activities and performs the intended actions if the relevant opportunity arises. Thus, we may not go out of our way to go to a shop, or to the library or to ask a question of a friend. Rather, we go through the day’s activities, and if we find ourselves at the shop, near the library or encountering the friend, then we allow the opportunity to trigger the relevant activity. Otherwise, the task remains undone. Only in the case of crucial tasks do we make special efforts to ensure that they get done. Opportunistic actions are less precise and certain than specified goals and intentions, but they result in less mental effort, less inconvenience, and perhaps more interest.

The seven-stage process of action can be started at any point. People do not always behave as full, logical, reasoning organisms, starting with high-level goals and working to achieve them. Our goals are often ill-formed and vague. We may respond to the events of the world (in what is called data-driven behavior) rather than to think out plans and goals. An event in the world may trigger an interpretation and a resulting response. Actions may be executed before they are fully developed. In fact, some of us adjust our lives so that the environment can control our behavior. For example, sometimes when I must do an important task, I make a formal, public promise to get it done by a certain date. I make sure that I will be reminded of the promise. And then, hours before the deadline, I actually get to work and do the job. This kind of behavior is fully compatible with the seven-stage analysis.

The Gulfs of Execution and Evaluation


Remember the movie projector story? People’s problems threading the projector did not come from a lack of understanding of the goal or the task. It did not come from deep, subtle complexity. The difficulty lay entirely in determining the relationship between the intended actions and the mechanisms of the projector, in determining the functions of each of the controls, in determining what specific manipulation of each control enabled each function, and in deciding by the sights, sounds, lights, and movements of the projector whether the intended actions were being done successfully. The users had a problem with mappings and feedback, as they would have with the projector in figure 2.6.

The projector story is only an extreme case of the difficulties faced in the conduct of many tasks. For a surprisingly large number of everyday tasks, the difficulty resides entirely in deriving the relationships between the mental intentions and interpretations and the physical actions and states. There are several gulfs that separate mental states from physical ones. Each gulf reflects one aspect of the distance between the mental representations of the person and the physical com-ponents and states of the environment. And these gulfs present major problems for users.8

2.6 Threading the Movie Projector. The dark line at the right shows the path of the film. This picture doesn’t tell the whole story, for the several loops of film have to be threaded just right, neither too loose nor too taut. (From Projectionist’s manual, Department of the Army and the Air Force, May 1966.)

THE GULF OF EXECUTION

Does the system provide actions that correspond to the intentions of the person? The difference between the intentions and the allowable actions is the Gulf of Execution. One measure of this gulf is how well the system allows the person to do the intended actions directly, without extra effort: Do the actions provided by the system match those intended by the person?

Consider the movie projector example: one problem resulted from the Gulf of Execution. The person wanted to set up the projector. Ideally, this would be a simple thing to do. But no, a long, complex sequence was required. It wasn’t at all clear what actions had to be done to accomplish the intentions of setting up the projector and showing the film.

Self-threading projectors do exist. These nicely bridge the gulf. Or look

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