Downing Street Years - Margaret Thatcher [351]
THE 1986 CONSERVATIVE PARTY CONFERENCE
None of us had any doubts about the importance of the 1986 Party Conference in Bournemouth. This was likely, though not certain, to be our last Party Conference before the general election. Labour’s Conference the week before had been marked by highly professional presentation which, though it deliberately subordinated substance to public relations, was undoubtedly effective. Their device of substituting a red rose for the red flag as their Party’s symbol, impudent as it was, marked a shrewd understanding that whatever else the electorate might vote for, it would not be socialism. Still, their overconfidence persuaded the Labour leadership to offer a number of hostages to fortune — notably a neutralist and anti-American defence policy that was to leave them immensely vulnerable to our attacks in the election campaign.
A temptation which Norman Tebbit and I found easy to resist was that of trying to copy Labour tactics. One of the first rules of campaigning is to play to your own strengths: only if these are insufficient should you think about aping other people’s. This meant that we must stress our record of achievement, not just by reeling off figures but by portraying it as the basis for further progress — or, as the slogan Norman picked for the conference had it, for ‘Our Next Move Forward’. When Norman told me what he intended I was impressed. In the late summer and early autumn he had pressed ministers to come up with crisp statements of what had been achieved and targets which should be met, preferably within a given time-span. All of this material was cleared with the Treasury to see that there were no hidden public expenditure implications. By the time that we arrived at Bournemouth the material was ready and each day of the conference was marked by practical policy announcements which the media could not help but compare favourably with the glitzy Labour Conference which preceded ours. Happily, the Bournemouth Conference coincided with increasing evidence of prosperity, not least the fall in unemployment. As a result it gave us a lift of morale and in the polls which, in retrospect, set us on course for winning the next election.
I took even more trouble with my speech at Bournemouth than on other occasions. The very success of the speeches which the conference had already heard made this a more difficult occasion. I had to sum up but not to repeat: above all, I had to provide a theme which would fire our people over the next few months.
Throughout the year I had collected in a file called ‘ideas for speeches’ articles, speeches and different briefing and policy items which came across my desk. Stephen Sherbourne and the Research Department always provided me with a collection of the most stimulating articles of the week. Stephen also put in for me copies of speeches by those whose ideas he knew I particularly valued, such as Nick Ridley, David Young and Nigel Lawson.
During the summer recess I would have a meeting to discuss the general themes I should put across in my conference speech. Speech contributions were commissioned from ministers, advisers, friendly journalists, and academics. On this occasion we began speech writing with no fewer than twelve separate contributions and two and a half hefty files of background material. The weekend before the conference different draft speech sections would be laid out and put together — literally — along the table in the Great Parlour at Chequers. Linking passages would be written and then the still disjointed and often repetitive first draft would be typed up. Everyone breathed a sigh of relief when they knew that we at least had a speech of some sort; even though past experience suggested that this might bear little relationship to the final text. Then would come the long hours of refining and polishing until midnight (if we were lucky).
On the Friday morning