Empires of the Word - Nicholas Ostler [13]
But the world’s language future is not a matter of current affairs, or even news analysis. Language spread is a long-term thing, measured at the very least in generations and more often in centuries and millennia. The fundamental question of this book is to ask how—in what circumstances and with what dynamics—language communities have come to flourish in the past, as well as how some of them have declined and even met their ends.
The most straightforward way in which a language can come to flourish could be called the Farmer’s Approach. All the community needs to do is stay united, and grow its population. This is Organic Growth, which is the typical story of large languages in eastern and southern Asia, and not unknown even in Europe, especially towards the east.* It is not a strategy of active initiative, but it does raise a consequent question: how have languages that follow such a policy been able to defend themselves from foreign communities, which might be tempted to invade and disrupt their steady growth?
The disruption would come, by its nature, from language communities following a less placid path: they may be called the Merger and Acquisition languages (M&A), by analogy with the offensive players in the modern business world. If Organic Growth is the strategy of farmers, this alternative could rather be called the Hunter’s Way.
Such change, resulting from direct contact between communities, is sometimes characterised as one of three types: Migration, where a language community moves bodily, bringing a new language with it; Diffusion, where speakers do not actually move in large numbers but where speakers of one community come to assimilate their language to that of another with whom they are in contact; and Infiltration, which is a mixture of the former two.1 The progress of English into North America and Australia is a case of Migration; into India and Scandinavia, of Diffusion; and into South Africa, of Infiltration.† It is only, for example, through Diffusion or Infiltration that a language can become a lingua franca, a language of wider communication: for this, a language must have been taken up by people who did not speak it natively.
These M&A language communities are the ones whose role develops fast, often through deliberate actions. In practice, these will be the main languages whose careers we trace, because of course they are the most eventful.
Is there any common feature that makes a language community entice others to use its language, and so join it? A way of viewing this book’s theme is as an inquiry into the roots of Language Prestige, defined as the propensity to attract new users. Under what conditions do languages have the power to grow in this way? And are there any properties of the relation between the new and the old language which make speakers willing and able to make the leap?
There is a pernicious belief, widespread even among linguists, that there is a straightforward, heartless, answer to this question. J. R. Firth, a leading British linguist of the mid-twentieth century, makes a good simple statement of it:
World powers make world languages … The Roman Empire made Latin, the British Empire English. Churches too, of course, are great powers … Men who have strong feelings directed towards the world and its affairs have done most. What the humble prophets of linguistic unity would have done without Hebrew, Arabic, Latin, Sanskrit and English, it is difficult to imagine. Statesmen, soldiers, sailors, and missionaries, men of action, men of strong feelings have made world languages. They are built on blood, money, sinews, and suffering in the pursuit of power.2
This is above all a resonant cri de c$oeur from 1937, the dying days of the British empire, muscular Christianity and male supremacism; and (in his defence) Firth seems mainly to have been concerned to contrast the effectiveness of lusty men of