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Plosser, Charles I. 1989. “Understanding Real Business Cycles.” The Journal of Economic Perspectives 3 (3):51–77.

Polgreen, Philip M. Yiling Chen, David M. Pennock, and Forrest D. Nelson. 2008. “Using Internet Searches for Influenza Surveillance.” Clinical Infectious Diseases 47 (11):1443–48.

Pollack, Andrew. 2010. “Awaiting the Genome Payoff.” New York Times, June 14.

Pontin, Jason. 2007. “Artificial Intelligence, with Help from the Humans.” New York Times, March 25.

Powell, Walter W., and Paul J. DiMaggio (eds). 1991. The New Institutionalism in Organizational Analysis. Chicago: University of Chicago Press.

Prendergast, Carice. 1999. “The Provision of Incentives in Firms.” Journal of Economic Literature 37 (1):7–63.

Quadagno, Jill, and Stan J. Knapp. 1992. “Have Historical Sociologists Forsaken Theory? Thoughts on the History/Theory Relationship.” Sociological Methods & Research 20 (4):481–507.

Ramirez, Anthony, and Jennifer Medina. 2004. “Seeking a Favor, and Finding It, Among the Strangers on a Train.” New York Times, Sept. 14.

Rampell, Catherine. 2010. “Stiffening Political Backbones for Fiscal Discipline.” New York Times, Feb. 12.

Rand, Paul M. 2004. “Identifying and Reaching Influencers.” Available online at http://www.marketingpower.com/content20476.php.

Ravitch, Diane. 2010. “The Death and Life of the Great American School System.” New York: Basic Books.

Rawls, John. 1971. A Theory of Justice. Cambridge, MA: Belknap Press.

Raynor, Michael. 2007. The Strategy Paradox: Why Committing to Success Leads to Failure. New York: Doubleday.

Reid, T. R. 2009. “The Healing of America: A Global Quest for Better, Cheaper, and Fairer Health Care.” New York: Penguin.

Reinhart, Carmen M., and Kenneth Rogoff. 2009. This Time Is Different: Eight Centuries of Financial Folly. Princeton, NJ: Princeton University Press.

Rescher, Nicholas. 2005. Common-Sense: A New Look at Old Tradition. Milwaukee, WI: Marquette University Press.

Rice, Andrew. 2010. “Putting a Price on Words.” New York Times Magazine, May 10.

Riding, Alan. 2005. “In Louvre, New Room with View of ‘Mona Lisa.’ ” New York Times, April 6.

Rigney, Daniel. 2010. The Matthew Effect: How Advantage Begets Further Advantage. New York: Columbia University Press.

Robbins, Jordan M., and Joachim I. Krueger. 2005. “Social Projection to Ingroups and Outgroups: A Review and Meta-analysis.” Personality and Social Psychology Review 9:32–47.

Rogers, Everett M. 1995. Diffusion of Innovations, 4th ed. New York: Free Press.

Roese, Neal J., and James M. Olson. 1996. “Counterfactuals, Causal Attributions, and the Hindsight Bias: A Conceptual Integration.” Journal of Experimental Social Psychology 32 (3):197–227.

Rosen, Emmanuel. 2000. The Anatomy of Buzz: How to Create Word-of-Mouth Marketing. New York: Doubleday.

Rosenbloom, Stephanie. 2009. “Retailers See Slowing Sales in Key Season.” New York Times, Aug. 15.

Rosenzweig, Phil. 2007. The Halo Effect. New York: Free Press.

Rothschild, David, and Justin Wolfers. 2008. “Market Manipulation Muddies Election Outlook.” Wall Street Journal, October 2.

Sabel, Charles F. 2007. “Bootstrapping Development.” In On Capitalism, ed. V. Nee and R. Swedberg. Palo Alto, CA: Stanford University Press.

Sachs, Jeffrey. 2006. The End of Poverty: Economic Possibilities for Our Time. New York: Penguin.

Saldovnik, Alan, Jennifer O’Day, and George Bohrnstedt. 2007. No Child Left Behind and the Reduction of the Achievement Gap: Sociological Perspectives on Federal Educational Policy. New York: Routledge.

Salganik, Matthew J., Peter Sheridan Dodds, and Duncan J. Watts. 2006. “Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market.” Science 311 (5762):854–56.

Salganik, Matthew J., and Duncan J. Watts. 2009a. “Social Influence: The Puzzling Nature of Success in Cultural Markets. “In The Oxford Handbook of Analytical Sociology, ed. P. Hedstrom and P. Bearman. Oxford, UK: Oxford University Press, pp. 315–41.

Salganik, Matthew, and Duncan J. Watts. 2009b. “Web-Based Experiments