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Sandel, Michael J. 2009. Justice: What’s the Right Thing to Do? New York: Farrar Straus & Giroux.

Santayana, George. 1905. Reason in Common Sense, Vol. 1. New York: George Scribner’s Sons.

Sassoon, Donald. 2001. Becoming Mona Lisa: The Making of a Global Icon. New York: Harcourt, Inc.

Schacter, Daniel L. 2001. The Seven Sins of Memory: How the Mind Forgets and Remembers. Boston, MA: Houghton Mifflin.

Schnaars, Steven P. 1989. Megamistakes: Forecasting and the Myth of Rapid Technological Change. New York: Free Press.

Schoemaker, Paul J. H. 1991. “When and How to Use Scenario Planning: A Heuristic Approach with Illustration.” Journal of Forecasting 10 (6):549–64.

Schumpeter, Joseph. 1909. “On the Concept of Social Value.” Quarterly Journal of Economics 23 (2):213–32.

Schwarz, Norbert. 2004. “Metacognitive Experiences in Consumer Judgment and Decision Making.” Journal of Consumer Psychology 14 (4):332–48.

Scott, James C. 1998. Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed. New Haven, CT: Yale University Press.

Seabrook, John. 2000. Nobrow: The Culture of Marketing, the Marketing of Culture. New York: Vintage Books.

Segal, David. 2010. “It’s Complicated: Making Sense of Complexity.” New York Times, April 30.

Sethi, Rajiv, and Muhamet Yildiz. 2009. “Public Disagreement.” In MIT Department of Economics Working Paper Series, Cambridge, MA.

Sewell, William H. 1996. “Historical Events as Transformations of Structures: Inventing Revolution at the Bastille.” Theory and Society 25 (6):841–81.

Shalizi, Cosma, and Andrew C. Thomas. 2010. “Homophily and Contagion Are Generically Confounded in Observational Social Network Studies.” arxiv: 1004–1104.

Sheng, Victor S., Foster Provost, and Panos G. Ipeirotis. 2008. Get Another Label? Improving Data Quality and Data Mining Using Multiple, Noisy Labelers. 14th ACMSIGKDD International Conference on Knowledge Discovery and Data Mining. Las Vegas, NV. ACM Press.

Sherden, William A. 1998. The Fortune Sellers: The Big Business of Buying and Selling Predictions. New York: John Wiley.

Sherif, Muzafer. 1937. “An Experimental Approach to the Study of Attitudes.” Sociometry 1:90–98.

Shneiderman, Ben. 2008. “Science 2.0.” Science 319 (5868):1349–50.

Small, Michael, Pengliang L. Shi, and Chi Kong Tse. 2004. “Plausible Models for Propagation of the SARS Virus.” IEICE Transactions on Fundamentals of Electronics Communications and Computer Sciences E87A (9):2379–86.

Snow, Rion, Brendan O’Connor, Daniel Jurafsky, and Andrew Y. Ng. 2008. “Cheap and Fast—But Is It Good? Evaluating Non-Expert Annotations for Natural Language Tasks.” In Empirical Methods in Natural Language Processing. Honolulu, Hawaii: Association for Computational Linguistics.

Somers, Margaret R. 1998. “ ‘We’re No Angels’: Realism, Rational Choice, and Relationality in Social Science.” American Journal of Sociology 104 (3):722–84.

Sorkin, Andrew Ross (ed). 2008. “Steve & Barry’s Files for Bankruptcy.” New York Times, July 9.

Sorkin, Andrew Ross. 2009a. Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System from Crisis—and Themselves. New York: Viking Adult.

Sorkin, Andrew Ross (ed). 2009b. “A Friend’s Tweet Could Be an Ad.” New York Times, November 23.

Staw, Barry M. 1975. “Attribution of the “ ‘Causes’ of Performance: A General Alternative Interpretation of Cross-Sectional Research on Organizations.” Organizational Behavior & Human Performance 13 (3):414–32.

Stephen, Andrew. 2009. “Why Do People Transmit Word-of-Mouth? The Effects of Recipient and Relationship Characteristics on Transmission Behaviors.” Marketing Department, Columbia University.

Stouffer, Samuel A. 1947. “Sociology and Common Sense: Discussion.” American Sociological Review 12 (1):11–12.

Sun, Eric, Itamar Rosenn, Cameron A. Marlow, and Thomas M. Lento. 2009. “Gesundheit! Modeling Contagion Through Facebook News Feed.” Third International Conference on Weblogs