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By Root 1342 0

industry’S rapid growth coincided with the baby-boom expansion of that age group. Teenagers were in many ways the ideal candidates for these low-paying jobs. Since most teenagers still lived at home, they could afford to work for wages too low to support an adult, and until recently, their limited skills attracted few other employers. A job at a fast food restaurant became an American rite of passage, a first job soon left behind for better things. The flexible terms of employment in the fast food industry also attracted housewives who needed extra income. As the number of baby-boom teenagers declined, the fast food chains began to hire other marginalized workers: recent immigrants, the elderly, and the handicapped.

English is now the second language of at least one-sixth of the nation’s restaurant workers, and about one-third of that group speaks no English at all. The proportion of fast food workers who cannot speak English is even higher. Many know only the names of the items on the menu; they speak “McDonald’s English.”

The fast food industry now employs some of the most disadvantaged members of American society. It often teaches basic job skills — such as getting to work on time — to people who can barely read, whose lives have been chaotic or shut off from the mainstream. Many individual franchisees are genuinely concerned about the well-being of their workers. But the stance of the fast food industry on issues involving employee training, the minimum wage, labor unions, and overtime pay strongly suggests that its motives in hiring the young, the poor, and the handicapped are hardly altruistic.

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AT A1999 conference on foodservice equipment, top American executives from Burger King, McDonald’s, and Tricon Global Restaurants, Inc. (the owner of Taco Bell, Pizza Hut, and KFC) appeared together on a panel to discuss labor shortages, employee training, computerization, and the latest kitchen technology. The three corporations now employ about 3.7 million people worldwide, operate about 60,000 restaurants, and open a new fast food restaurant every two hours. Putting aside their intense rivalry for customers, the executives had realized at a gathering the previous evening that when it came to labor issues, they were in complete agreement. “We’ve come to the conclusion that we’re in support of each other,” Dave Brewer, the vice president of engineering at KFC, explained. “We are aligned as a team to support this industry.” One of the most important goals they held in common was the redesign of kitchen equipment so that less money needed to be spent training workers. “Make the equipment intuitive, make it so that the job is easier to do right than to do wrong,” advised Jerry Sus, the leading equipment systems engineer at McDonald’s. “The easier it is for him [the worker] to use, the easier it is for us not to have to train him.” John Reckert — director of strategic operations and of research and development at Burger King — felt optimistic about the benefits that new technology would bring the industry. “We can develop equipment that only works one way,” Reckert said. “There are many different ways today that employees can abuse our product, mess up the flow… If the equipment only allows one process, there’s very little to train.” Instead of giving written instructions to crew members, another panelist suggested, rely as much as possible on photographs of menu items, and “if there are instructions, make them very simple, write them at a fifth-grade level, and write them in Spanish and English.” All of the executives agreed that “zero training” was the fast food industry’s ideal, though it might not ever be attained.

While quietly spending enormous sums on research and technology to eliminate employee training, the fast food chains have accepted hundreds of millions of dollars in government subsidies for “training” their workers. Through federal programs such as the Targeted Jobs Tax Credit and its successor, the Work Opportunity Tax Credit, the chains have for years claimed tax credits of up to $2,400 for each