Google_ for Business_ How Google's Social Network Changes Everything - Chris Brogan [0]
How Google’s Social Network Changes Everything
Chris Brogan
800 East 96th Street
Indianapolis, IN 46240 USA
Google+ for Business
Copyright © 2012 by Chris Brogan
All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.
ISBN-13: 978-0-7897-4914-7
ISBN-10: 0-7897-4914-9
The Library of Congress Cataloging-in-Publication data is on file.
Printed in the United States of America
First Printing: December 2011
Trademarks
All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Que Publishing cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.
Google+ is a trademark of Google Inc.
Warning and Disclaimer
Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information provided is on an “as is” basis. The author and the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book.
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Editor-in-Chief
Greg Wiegand
Senior Acquisitions Editor
Katherine Bull
Development Editor
Ginny Munroe
Managing Editor
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Project Editor
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Apostrophe Editing
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Indexer
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Proofreader
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Publishing Coordinator
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Interior Designer
Anne Jones
Cover Designer
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Compositor
Nonie Ratcliff
Que Biz-Tech Editorial Board
Michael Brito
Jason Falls
Rebecca Lieb
Simon Salt
Peter Shankman
Contents at a Glance
Introduction: Google+ Is So New
1 How Did I Get Here?
2 The Opportunity of Google+
3 A Day in the Life
4 First Moves with Google+
5 Circles
6 Posting in the Stream
7 A Simple Content Strategy
8 The “Warm” Sell
9 Growing an Audience
10 Sharing
11 Power Plays in Google+
12 Setting Up Your Business Page
13 Feeling Lucky?
14 Next Steps
Index
Table of Contents
Introduction: Google+ Is So New
Who Am I?
What’s in This Book
1 How Did I Get Here?
Why Is Google+ the Next Big Thing?
Speculating on the Future
Facebook Is Better. Twitter Is Better. LinkedIn Is for Business.
My First Touch with Google+
This Sounds Like Other Social Networks
Why Is Google+ So Interesting?
The Sharing Culture Grows and Grows
Another Social Network to Manage? Really?
What Do People Do on Google+?
2 The Opportunity of Google+
Where Google+ Fits in the Business Ecosystem
Google+ Opportunities
Preparing Yourself for Opportunity
The Personal Touch and Personality
Blending Business and Personal
Start Early
What You Can Accomplish with Google+
Opportunity Is What You Make of It
3 A Day in the Life
My Personal Day in the Life of Google+
Interview with Scott Monty, Ford Motor Company
Interview with Greg Pak, Comic Book Author and Screen Writer
Interview with Jenny Cisney,