Google_ for Business_ How Google's Social Network Changes Everything - Chris Brogan [1]
Interview with Darren Rowse, Problogger
Interview with Jacqueline Carly, Fitness Professional
Some Partially Fictitious Day-in-the-Life-of Suggestions
The Author
The Real Estate Agent
The Reporter
The Sales Executive
The Educator
The Photographer
The Business Executive
Wrapping Up
4 First Moves with Google+
Profiles Matter for Business
Using Your Google+ Profile for Business
Businesses Are Made of People
Connections Before the Sale
How You Appear to Others
Your About Page: The Basics
Start at the Top
Your Profile Photo
Editing Your Name
Editing Your Summary Line
The Most Important Part of Your Profile: The Introduction
Employment: A Useful Hack for You
The Links Section
Moving on from the Profile
5 Circles
What Circling Means
How Do I Know Who Is Circling Me Back?
Reciprocal Follows
Creating Circles and Naming Them
Outbound Circles and Inbound Circles
Sharing Circles
Ordering Circles
Who Should You Follow?
Friendsurfing
Do I Know You?
Should You Circle Celebrities?
More About Outbound Circles
Circle Tricks
Circles Aren’t a One-Time Thing
Wrapping Up
6 Posting in the Stream
Google+ Isn’t a Blog, and It’s More Than Twitter
Posting on Google+
The Sharing Options Under the Main Post Area
Formatting Posted Text
Posting Photos
Posting Video
Posting Place and Location Data
Other Post Options
Disabling Comments and Reshare
The Importance of Sharing
7 A Simple Content Strategy
How Others Approach Content Sharing
Jennifer Cisney (Kodak)
Michael Dell (CEO, Dell)
Scott Monty (Ford Motor Company)
Bill Gerth (Social Media Lead at Comcast)
The Biggest Content Difference (So Far) on Google+ for Business Users
Restaurant Owner
Community Manager/Developer
Online Store
Professional Speaker or Thought Leader
Writer, Photographer, and Artist
Posting to Build Connections
Value Your Audience’s Attention
8 The “Warm” Sell
Attention Is a Gift
Make It About Them
Turn Self-Promotion into Appreciation
Don’t Waste Chances to Sell
The Warm Sell—Warming Up a Sale
Getting to Know You
The Difficult Sell
Affiliate Marketing and Google+
The Two-Tier Sale
A Power Move—Mention Your Competitor
If You’re Not Directly in Sales
9 Growing an Audience
Quality over Quantity
Measuring the Size of Your Audience
Value Your Audience
What Interests Your Audience
What Community Means to People
Bring a Campfire
Connecting People Is Key
The Time in Between Is Important
You Are a Media Company
Make Your Buyer the Hero
Sailing the High C’s of Audience Building
10 Sharing
The Value of Content Curation
Sharing as a Practice
Building Interest
You Are a Magazine Publisher
Commenting on What You Share
What Does Your Magazine Look Like?
Two Resources to Help with Your Sharing
A Sharing Workflow
Can Sharing Add Direct Business Value?
11 Power Plays in Google+
John Herman: The Hangout Entertainer
Michael Dell: The Wide Open CEO
Muhammad Yunus: Changing the World
Mark Horvath: Handing Out Pizza, Socks, and Hope
Robert Scoble and Rackspace
My Power Plays
12 Setting Up Your Business Page
The Look and Feel of the Business Pages
Rules for Business Pages
Coming Soon (or Already Here)
How Businesses Might Use These Pages
Interesting Business Pages of Note
The Corcoran Group: https://plus.google.com/106654503918907830147/posts
The Dallas Cowboys: https://plus.google.com/106281600940449244340/posts
Intel: https://plus.google.com/111660275132722215045/posts
Edelman Digital: https://plus.google.com/106069281351191490929/posts
Forbes: https://plus.google.com/116243183460563505245/posts