• Choose a category
• All
• Classic-Fiction

NASA: https://plus.google.com/102371865054310418159/posts

The Role of Your Business Page in Doing Business

A Robust Business Card

13 Feeling Lucky?

Home Bases, Outposts, and Search

Social Signals

Shifting Sands

How People Come to Matter

Serving Suggestions for Using Google+ to Improve Your Search Results

Use Your Profile

Taking Full Advantage of Google+ to Help Your Business

Stay Organic

14 Next Steps

Starting Moves

Listening

Posting

Sharing

Video

Hangouts

Photos

Commenting

Business Pages

Some Final Thoughts

A Note About This Book

Index

About the Author

Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.

Dedication

To everyone who brings a positive view of the world to their surroundings. And to Jacqueline, for believing.

Acknowledgments

Thanks to Katherine Bull, for suggesting I could do this, and to Ginny Munroe, for helping me make it all work better.

We Want to Hear from You!

As the reader of this book, you are our most important critic and commentator. We value your opinion and want to know what we’re doing right, what we could do better, what areas you’d like to see us publish in, and any other words of wisdom you’re willing to pass our way.

As an editor-in-chief for Que Publishing, I welcome your comments. You can email or write me directly to let me know what you did or didn’t like about this book—as well as what we can do to make our books better.

Please note that I cannot help you with technical problems related to the topic of this book. We do have a User Services group, however, where I will forward specific technical questions related to the book.

When you write, please be sure to include this book’s title and author as well as your name, email address, and phone number. I will carefully review your comments and share them with the author and editors who worked on the book.

Email: feedback@quepublishing.com

Mail: Greg Wiegand

Editor-in-Chief

Que Publishing

800 East 96th Street

Indianapolis, IN 46240 USA

Reader Services

Visit our website and register this book at quepublishing.com/register for convenient access to any updates, downloads, or errata that might be available for this book.

Introduction: Google+ Is So New

* * *

If you’re picking up this book, it’s because you’ve heard about Google+ (maybe even have signed up for an account), and you’re curious as to whether this can be helpful for your business. It’s a technology that launched to a limited audience in July 2011, and so, if you’re even considering this book, it means that you like to stay on the cutting edge. To me, that’s reason enough to jump in and pick up this book.

Google+ is a social network created by Google with features that might remind you of Facebook. If I said just that, you’d shrug it off and decide this probably wasn’t worth your time. But there’s more to it. Google+ is a social network that Google uses to better understand the human aspects of sharing information (like pointing people toward specific links) and as such, Google uses information gathered in Google+ to improve search rankings and findability of information. Being that Google is the #1 search engine in the world, you might now have another reason to consider picking up this book.

* * *

When writing a book around a specific technology, it is impossible to get everything perfectly right. Things change so fast that this book might have some outdated information by the time it’s in your hands. As best as I can,