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• Classic-Fiction

Shoot for something personable that might also give a sense about who you are outside of work, if that’s acceptable and of value. For instance, perhaps you’re not only the vice president of your bank, but maybe you’re an avid fly-fishing enthusiast as well. This would make for a great avatar photo, insofar as it gives another view of you and humanizes you to your audience.

Following are some tips about how to choose avatar photos:

• Don’t include photos of your kids as an avatar. People friend you, not your children (or pets).

• Photos of your company logo are far less engaging than photos of you.

• Cartoonized avatars are only cool if you’re an illustrator or someone in a business that relates to these.

• Check whether you think your photo qualifies for “also looks a bit like a serial killer.” (Some people choose “interesting” photos to represent themselves on the web.)

Editing Your Name

The Google+ profile editor enables you to edit your name as it appears in Google+. You might be inclined to add something to your name that you want people to think about when they see you. But if you change your profile name here, by clicking your name and then typing in something new, you might run into a problem.

If you edit your name on the Google+ Profile page, it changes that information on all other Google accounts related to this one. Meaning, if you change your Google+ profile name to “Dave ‘The Incredible Plumber’ Taylor,” it’s going to change your Gmail account and your Google Calendar account, and everything else that’s tied to it. So, in short, you might not want to do that.

Editing Your Summary Line

Think of the line below your name on your profile page as a summary line or a place for a tagline. What it might best serve as for you would be the answer to the sentence, “What do you do for your prospective customers?”

At the time of this writing, I have a little comment about what I believe I do for the world, plus I put an immediate and obvious link to my primary website URL. By the time this book is printed, I will probably have edited it some, and that’s okay. To me, this little piece of territory might be best used flexibly.

Your little “summary” section might be something you change often, like an announcement, for instance, or a status. Maybe not, but it’s an idea. For instance, if people hovered over your summary in the fall, they could be sent to a blog post or an article on your primary site that talks about how your business works in this season. The idea, simply, is that you can have some fun with this summary because it’s visible only when someone clicks your About tab on your profile, and as such, it means they’re open to learning more about you.

The Most Important Part of Your Profile: The Introduction

At this point, maybe you’re thinking, “Geez, Chris. We get it. You want the profile to be robust and good.” But to me, there’s a lot to consider, especially because every time I survey other people’s profiles, I’m left with an urge to shake many of these people and say, “You could be doing so much more business, if only you’d consider a few updates and improvements to how you use your profile page. So, that’s why I hammer this home.

In your introduction, write it so that people understand how you might work with them. Blend this with some personal information so that people understand what matters to you outside of business. Be sure to use links inside that text; although be wary of having too many links. (Because too many links leads to the opposite effect of what you want: People won’t click anything.)

My own profile is about as messy as my business life. I work for a lot of projects and companies. Therefore, I’ve done my best to explain how I work for large companies in one capacity, and how I work for smaller companies in another capacity.

In your case, try to be clear about how others will work with you. Explain what services or offerings you present. Be clear about what you do for your organization. Don’t write a novel, but give it more than