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“I teach franchise owners how to empower their franchisees, and I help franchisees navigate the complex waters of running a franchise. I consult in person and via online courses. If you want to see a sample of my online courses and some testimonials from professionals I’ve helped, click here.”

That would simply sum up what you’re doing and give people a sense of what they can do with you. That’s the goal. Try to hook someone in the grand theater of no attention span.

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A Little Trick About Your Introduction Area

If you want to finish your Introduction section in style, do this: Put a way to contact you at the bottom of the introduction. That way, when people decide you’re interesting and might be useful to their business needs, they know how to reach you. Do NOT include a link to your website but include a link directly to how people can contact you, or an email address and a phone number. I put a link to my primary contact form so that people can reach me easily.

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Employment: A Useful Hack for You

When you fill out the Employment part of your profile, the part of your employment that’s “current” is what shows up when someone hovers over your name in a post or in a comment. That is where you can insert a useful summary of what you do to catch people’s attention.

Mine, at the time of this writing says this:

Human Business Works: Large Business Digital Marketing Strategy & Advice and Small Business Tools and Smarts.

Write yours in a way that it engages people. It can be reasonably simple—actually, it’s probably better that it is simple—but it must be engaging.

Instead of “Marketing Manager for Pearson Publishing,” consider writing something such as “Finding great books about education and sharing them with people who love books.” See how that might lead to more engaging interactions?

Create yours accordingly.

The Links Section

The Links section of your profile is probably the second most important part after the Introduction because it’s where people can learn more about you and where you can point people to the specific pages or sites that best extend your conversation.

This is another situation in which a little goes a long way. Consider not sharing every potential place where people can connect with you. Consider also pointing people toward specific pages or posts on your sites, instead of to the main link, unless the main site URL is the best representation of continuing the conversation.

For instance, if you have a page that talks about your services, point people to that. Remember that you can select what text you want the link to present, so maybe a photographer’s will say “Photography for Corporate Projects.” It’s up to you how you use it.

Moving on from the Profile

The profile can improve your potential chances to build business relationships on Google+. You can do this in many ways, but hopefully what this chapter covers gives you enough to start. If you have questions, you can always connect with me via Google+ and ask specifics: http://gplus.to/chrisbrogan.

5. Circles

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The best part of Google+ is Circles, which is how the platform enables you to organize the people you choose to follow and connect with. It’s also probably the part of Google+ that most people skip or don’t do much with, and then wish they could go back and do it all over again. The good news is that you can go back and do it again. But maybe, if we do some things together, you won’t have to do that. Figure 5-1 shows you what my main Circles page looks like.

Figure 5-1 The main Circles page.

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What Circling Means

As shown in Figure 5-1, Google+ enables you to organize the people you choose to follow by adding them to circles. This means that you have opted to receive any public posts they’ve shared, plus, if they choose to follow you back and add you to one of their circles, you can see whatever posts they share with your circle.

Now walk through that a moment. If you circle