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wisely on the platform, by building relationships with your buyers and your prospects. Spend money on people, not the platform. Spend money on being able to afford the time to build relationships of value for your company. The benefits over time (want a great metric: lifelong dollar value of your happy customers) is the endgame.

A Note About This Book

Because this technology is a moving target, I’ll be keeping a running log of updates to the book at my personal blog, http://chrisbrogan.com, thanks to the people at Que publishing. If you want to follow along and stay updated with any changes and additions to the original book (in between editions), bookmark the following secret-to-you URL:

http://chrisbrogan.com/gplusb12

This page is password protected, and your password is

friend

(Nerds who have read a certain series of books featuring a wizard long before anyone had ever heard of Hogwarts might appreciate the reference.)

You and I will stay in touch about the updates there. Work for you?

And if you want to connect with me on Google+, I’d love to hear from you. Reach me by going to http://chrisbrogan.com/plus.

Index

A

About page, 48–49

Add Photos option, 73

Add to Circles button, 57

administrators of business pages, 130

advantages of Google+, 1–2, 5–6

circles, 9

comparison with Facebook, Twitter, and LinkedIn, 8–10

ease of use, 6

future integration with other technology, 7–8

inclusivity, 6, 13

sharing culture, 11–12

ties to Google search, 6, 10–11

affiliate marketing, 94–95

Analytics (Google), integration with business pages, 132

Android, 7

AOL, 16

appreciating customers, 90

Armstrong, Lance, 89

artists, content strategy for, 87

Attention Getters circle, 59

attention of audience, valuing, 88–90

audience building, 99–100

“campfire,” 104

community, 102–104

concepts and ideas, sharing, 106

connections, 104–105

content, 105–106

continuity, 105

measuring size of, 100–101

quality versus quantity, 100

valuing audience, 101–102

audience’s attention, valuing, 88–90

authors, typical day of Google+ use, 33–34

autos, online sales of, 92–94

B

benefits of Google+, 1–2, 5–6

circles, 9

comparison with Facebook, Twitter, and LinkedIn, 8–10

ease of use, 6

future integration with other technology, 7–8

inclusivity, 6, 13

sharing culture, 11–12

ties to Google search, 6, 10–11

Bilton, Nick, 46–47

Binhammer, Richard, 44, 142

blending business and personal, 21–22

BlogHer, 79

blogs

chrisbrogan.com, 2, 159

compared to Google+, 68–69

Bowler, Mike, 43

building audience, 100

building interest, 113

“campfire,” 104

community, 102–104

concepts and ideas, sharing, 106

connections, 104–105

content, 105–106

continuity, 105

measuring audience size, 100–101

quality versus quantity, 100

valuing audience, 101–102

business executives, typical day of Google+ use, 38–39

business pages, 129

administrators, 130

case studies

Corcoran Group, 133–134

Dallas Cowboys, 134

Edelman Digital, 135

Forbes, 135

Intel, 134

NASA, 135–136

customer interaction via, 132–133

Google Analytics integration, 132

look and feel, 130

Places integration, 131

role of, 136–138

rules for, 130–131

searching for, 131

tips and guidelines, 158

business value. See value

C

Cadillac CTS, 11

Calendar (Google), 7

“campfire,” 104

Carly, Jacqueline, 32–33

Carnegie, Dale, 142

cars, online sales of, 92–94

celebrities, adding to circles, 63

Chappell, Brian, 143

chat, 13

choosing users to follow, 62

celebrities, 63

friendsurfing, 62

users who have circled you, 62–63

chrisbrogan.com blog, 2, 159

circles, 143

advantages of, 9

choosing who to follow

celebrities, 63

friendsurfing, 62

users who have circled you, 62–63

creating, 58–59

explained,