Google_ for Business_ How Google's Social Network Changes Everything - Chris Brogan [80]
finding who is circling you, 56–57
inbound circles, 59–60
naming, 58–59
ordering, 60–61
organizing, 19, 65
outbound circles, 19, 59–60, 63–64
reciprocal follows, 58
sharing posts with, 71–72
tricks and techniques, 64
Cisney, Jennifer, 42
content strategy, 80–81
role in sales process, 97
typical day of Google+ use, 29–30
Clark, Brian, 63
Close circle, 59, 64
collaboration space, business pages as, 17, 133
Collier, Marsha, 19
Comcast, 82
@ComcastBill (Twitter), 83
comments
commenting on what you share, 114–115
disabling, 76
explained, 13
removing, 75
reporting, 75
tips and guidelines, 157–158
community
building, 17
“campfire,” 104
characteristics of, 102–104
community-minded approach to sales, 92
concepts and ideas, sharing, 106
connections, 104–105
content, 105–106
continuity, 105
community managers, content strategy for, 84–85
community platform, business pages as, 132
Competitors circle, 61
competitors, acknowledging, 96
concepts, sharing with audiences, 106
connections
building, 88
sharing, 104–105
content
case studies
Bill Gerth (Comcast), 82
Jennifer Cisney (Kodak), 80–81
Michael Dell (Dell), 81
Scott Monty (Ford), 81–82
compared to Twitter, 82–83
for community managers/developers, 84–85
importance of, 79–80
importance to audience building, 105–106
for online stores, 85–86
posting to build connections, 88
for professional speakers, 86–87
for restaurant owners, 83–84
value of content curation, 110–112
valuing audience’s attention, 88
for writers, photographers, and artists, 87
contests, 17
continuity, 105
Corcoran Group, 133–134
Cowboys (NFL), 134
Create Circle option, 58
Curation Nation (Rosenbaum), 110–112
customer appreciation, 90
customer focus, 90
customer relationships, 159
customer service channels, business pages as, 18, 132–133
D
The Daily Us (Rosenbaum), 111
Dallas Cowboys, 134
Dell, 18, 44, 81, 142
Dell, Michael, 18, 142
content strategy, 81
social media strategy, 121
developers, content strategy for, 84–85
“digital clothing,” 111
Disable Comments option, 76
disabling
comments, 76
resharing, 76
discovery, opportunities with Google+, 17
Disney, 79
Docs (Google), 7
E
early adoption, 22
Edelman Digital, 135
Edit Profile button, 49
editing
posts, 75
profiles, 49
Employment section, 52
introduction, 51–52
Links section, 52–53
name, 50
summary line, 50–51
education tools, business pages as, 132
educators, typical day of Google+ use, 36–37
Employment section (profiles), 52
engagement, 18
executives, typical day of Google+ use, 35–39
F
Facebook
compared to Google+, 8–10
user base, 16
50 Cent, 63
Financial Aid Podcast, 94
finding
business pages, 131
users who are circling you, 56–57
Fishkin, Rand, 142–143, 147
focusing on customer, 90
Foliaki, Mahei, 112–113
following users. See circles
Forbes, 135
Ford Motor Company, 11, 42
content strategy, 81–82
typical day of Google+ use, 27–28
formatting posted text, 72–73
Friendster, 16
friendsurfing, 9, 62
future of Google+
circles, 9
comparison with Facebook, Twitter, and LinkedIn, 8–10
integration with other technology, 7–8
G
Garfield, Steve, 120
General Motors, 11
Gerth, Bill, 82
GM (General Motors), 11
Godin, Seth, 63
Good People circle, 59
Google Analytics, 7, 132
Google Calendar, 7
Google Checkout, 7
Google Docs, 7
Google Places, 7
Google Reader, 115
Grameen Bank, 121–122
growing audience. See building audience
guidelines for social media
business pages, 158
comments, 157–158
customer relationship, 159
hangouts, 155–156
launching social media presence, 150–151
listening, 151