Google_ for Business_ How Google's Social Network Changes Everything - Chris Brogan [81]
photos, 156–157
posting, 152–153
sharing, 153
video, 154–155
H
hangouts, 20, 95
case study: John Herman, 120–121
explained, 13
tips and guidelines, 155–156
helping others, 22–23
Henderson, Fritz, 11
Herman, John, 120–121
home bases, 140
Horvath, Mark, 122–124
Human Business Works, 2
I
improving search results with Google+, 144–147
inbound circles, 59–60
inclusivity of Google+, 6, 13
Instant Upload option, 73–74
integration with other technology, 7–8
Intel, 134
interest, building, 113
introduction (profiles), 51–52
J-K
Jantsch, John, 94
Journalist circle, 59
journalists, typical day of Google+ use, 35
Kawasaki, Guy, 63, 115, 159
Keepers circle, 59
Klau, Rick, 46–47
Kodak, 42
content strategy, 80–81
typical day of Google+use, 29–30
@KodakCB (Twitter), 82
L
launching social media presence, 150–151
learning opportunities with Google+, 17
Link to This Post option, 75
LinkedIn, 8–10
linking to posts, 75
Links section (profiles), 52–53
listening, 151
Local circle, 60
location, adding to posts, 74–75
Lock This Post option, 76
locking posts, 76
M
marketing
affiliate marketing, 94–95
“warm” sales. See “warm” sell
McCloud, Scott, 48
measuring size of audience, 100–101
media centers, business pages as, 132
Menchaca, Lionel, 142
@MichaelDell (Twitter), 83
Milano, Alyssa, 63
MKTG circle, 59
Monty, Scott, 11, 42, 76
content strategy, 81–82
role in sales process, 97
typical day of Google+ use, 27–28
Motorphilia, 20, 68, 92–94
MySpace, 16
N
names, editing on profiles, 50
naming circles, 58–59
NASA, 135–136
Network2, 2
New Marketing Labs, 2
News circle, 61
O
online stores, content strategy for, 85–86
opportunities with Google+, 16
collaboration, 17
community building, 17
contests and promotions, 17
customer service, 18
discovery, 17
early adoption, 22
engagement, 18
mindset, 22–23
preparing yourself for, 19–20
referrals, 18
sharing, 19
organizing circles, 19, 60–61, 65
outbound circles, 19, 59–60, 63–64
P
Page, Larry, 15
Pak, Greg, 17
role in sales process, 97
typical day of Google+ use, 28–29
Penn, Christopher S., 94
People Who’ve Added You button, 57
Personal Passion circles, 61
personal touch
blending business and personal, 21–22
importance to social media content, 20–21
personality
blending business and personal, 21–22
importance in social media content, 20–21
photographers
content strategy for, 87
typical day of Google+ use, 37–38
photos
posting, 73–74
tips and guidelines, 156–157
place data, adding to posts, 74–75
Places (Google), 7, 131
+1, 13
PodCamp, 2
pointers. See guidelines for social media
Polar USA, 43
posts
building connections with, 88
comments
removing, 75
reporting, 75
creating, 69–71
editing, 75
explained, 13
formatting, 72–73
linking to, 75
locking, 76
nature of Google+ posts, 67–69
photo posts, 73–74
place and location data, 74–75
sharing options, 71
tips and guidelines, 152–153
video posts, 74
Potential Employees circle, 61
power plays. See social media strategies
preparing yourself for opportunities with Google+, 19–20
presence, 94
Problogger, 43
professional speakers, content strategy for, 86–87
profile photos, 49–50
profiles
About page, 48–49
business use, 42
creating, 19
editing, 49
Employment section, 52
introduction, 51–52
Links section, 52–53
name, 50
summary line, 50–51
explained, 12
how you appear to others, 44–46, 48
importance of, 42
making connections before the sale, 43–44
personal profiles representative of businesses, 42–43
profile photos, 49–50
in search results, 145
promoting others, 22–23