Google_ for Business_ How Google's Social Network Changes Everything - Chris Brogan [82]
promotions, 17
Prospects circle, 61
The Pulse Network, 2
Pulver, Jeff, 2
Q-R
quality of audiences, 100
Rackspace, 124–125
re-organizing circles, 65
Reader (Google), 115
real estate agents, typical day of Google+ use, 34
reciprocal follows, 58
The Referral Engine (Jantsch), 94
referrals, 18, 93
removing comments, 75
reporters, 35
reporting comments, 75
resharing, disabling, 76
restaurant owners, content strategy for, 83–84
Rosenbaum, Steve, 110–113
Rowse, Darren, 30–31, 43
S
Saber, Nick, 2
Saber, Stephen, 2
sales
making connections before, 43–44
“warm” sell, 89–90
adding value, 91
affiliate marketing, 94–95
audience’s attention, valuing, 90
auto sales example, 92–94
community-minded approach, 92
competitors, acknowledging, 96
customer appreciation, 90
customer focus, 90
two-tier sales, 95–96
webinar sales example, 91–92
your role in sales process, 97
sales executives, typical day of Google+ use, 35–36
Scoble, Robert, 63, 124–125
@ScottMonty (Twitter), 83
Search Engine Land, 141
search results
home bases, 140
impact of Google+ on search, 142–144
improving with Google+, 144–147
profiles, 145
social signals, 140–142
searching for business pages, 131
SEOMoz, 142
Share What’s New box, 69–72
sharing, 109–110
adding business value with, 117
as a practice, 112–113
building interest, 113
commenting on what you share, 114–115
importance of, 76–77
magazine analogy, 113–115
opportunities with Google+, 19
resources, 115–116
sharing options for posts, 71
sharing strategy, 113–115
tips and guidelines, 153
value of content curation, 110–112
workflow, 116–117
sharing culture, 11–12
Shatner, William, 63
size of audiences, measuring, 100–101
Smith, Aaron Manley, 20, 68, 92–94
Smith, Julien, 22
social media strategies, 119
business pages, 158
case studies
John Herman, 120–121
Mark Horvath, 122–124
Michael Dell, 121
Muhammad Yunus, 121–122
comments, 157–158
content strategy
case studies, 80–82
compared to Twitter, 82–83
for community managers/developers, 84–85
importance of, 79–80
importance to audience building, 105–106
for online stores, 85–86
posting to build connections, 88
for professional speakers, 86–87
for restaurant owners, 83–84
value of content curation, 110–112
valuing audience’s attention, 88
for writers, photographers, and artists, 87
customer relationship, 159
hangouts, 155–156
launching, 150–151
listening, 151
photos, 156–157
posting, 152–153
sharing, 153
tips and guidelines, 125–127
video, 154–155
social proof, 93
social signals, 140–142
speakers, content strategy for, 86–87
stores, content strategy for, 85–86
Sullivan, Danny, 141, 147
summary line, editing, 50–51
Swift, Taylor, 63
T
teachers, typical day of Google+ use, 36–37
text, formatting, 72–73
Thinkers circle, 61
Thomas, David B., 46
thought leaders, content strategy for, 86–87
tips and guidelines. See guidelines for social media
Trust Agents (Brogan and Smith), 2, 22
Twitter, 8, 10, 22, 82–83
two-tier sales, 95–96
U
Understanding Comics (McCloud), 48
users. See also audience building
profiles, 42–43
About page, 48–49
business use, 42
editing, 49–51
Employment section, 52
how you appear to others, 44–46, 48
importance of, 42
introduction, 51–52
Links section, 52–53
making connections before the sale, 43–44
personal profiles representative of businesses, 42–43
profile photos, 49–50
summary line, 50–51
user base
for Facebook, 16
for Google+, 15–16
V
value
adding via sharing, 117
of content curation, 110–112
valuing audience, 101–102
Vendors circle, 61
video
posting, 74
tips and guidelines,