Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [0]
Praise
Title Page
Copyright Page
Foreword
Acknowledgements
Warning
■ DON’T PANIC!
Introduction
■ SO WHY THE SECOND EDITION?
■ WHAT’S DIFFERENT ABOUT THIS BOOK?
■ YOUR FAST LANE TO SUCCESS
■ HOW THE BOOK IS SET UP
■ WHAT’S IN IT FOR YOU
■ WELCOME TO YOUR FUTURE
Chapter 1 - Why You Need to Become a Guerrilla Job Hunter
■ THE NEW GLOBAL THEATER
■ WHY YOU NEED TO BE A GUERRILLA
■ OFFSHORING AND AMERICA’S FUTURE AS A GLOBAL INNOVATOR
■ SKILLS THAT WON’T BE OFFSHORED
■ JOBS THAT WON’T BE OFFSHORED
■ YOUR SIX CAREERS
■ GUERRILLA MARKETING IS THE KEY TO YOUR SUCCESS
Part I - Your Guerrilla Mind
Chapter 2 - Personal Branding Guerrilla Style
■ “YOU INC.”—YOUR PERSONAL BRAND
■ EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERS
■ ATTITUDE CHECK
■ HOW TO STAY MOTIVATED
■ THE MOST COMMON CAUSES OF FAILURE AND HOW TO AVOID THEM
■ THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS
■ THE THREE RS OF SUCCESSFUL JOB HUNTING
Chapter 3 - Your Guerrilla Job-Hunting Strategy
■ WHY YOU NEED A PERSONAL MARKETING STRATEGY
■ SKILLS EMPLOYERS BUY
■ THE HIDDEN JOB MARKET AND WHY IT IS HIDING
■ OTHER SOURCES OF INFORMATION
■ STRATEGIC TWISTS ON TRADITIONAL STRATEGIES
■ MAKE TECHNOLOGY WORK FOR YOU
■ PROMOTE YOURSELF
■ LOGISTICS—BUILDING YOUR WAR ROOM
■ MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK
■ THE GOLDEN SELLING HOUR(S)
Chapter 4 - Your Research Plan
■ YOUR RESEARCH BUDGET
■ A GUERRILLA RESEARCH ALTERNATIVE
■ FINDING LISTS OF PROSPECTS
■ STUFF THE CIA WOULD RATHER YOU DIDN’T KNOW
Part II - Weapons That Make You a Guerrilla
Chapter 5 - Resume Writing and Cover Letter Boot Camp
■ WHY YOUR RESUME MAY BE OVERLOOKED
■ ALL RESUMES ARE NOT CREATED EQUAL
■ STANDARD AND EXTREME GUERRILLA RESUMES
■ GRAPHICS THAT ADD PUNCH TO YOUR RESUME
■ GUERRILLA PROOFREADING CHECKLIST
■ SELLING YOUR VALUE-ADDED ADVANTAGES
■ THE ONLY COVER LETTER YOU WILL EVER NEED
■ HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER
■ BONUS! ONE UNUSUAL WAY TO END YOUR GUERRILLA COVER LETTER
Chapter 6 - Twenty-First Century Digital Weapons
■ DIGITAL BREAD CRUMBS: THE MAGIC OF SEARCH ENGINE TECHNOLOGY
■ BEING EASY TO FIND
■ DIGGING INTO THE WEB TO GET TO HIRING MANAGERS
■ YOUR PUBLIC RELATIONS STRATEGY—PUBLIC RELATIONS IS NOT JUST FOR PRODUCTS
■ NINE WAYS TO GET OTHERS TO SPREAD THE WORD
■ HOW TO INTRODUCE YOURSELF WITH A SOUND BITE
■ WRITE AND PUBLISH
Chapter 7 - Recruiternomics 2.0
■ RECRUITERNOMICS 101
■ RESOURCES
Part III - Tactics That Make You a Guerrilla
Chapter 8 - Guerrilla Networking
■ GUERRILLA NETWORKING
■ HOW TO NETWORK LIKE A HEADHUNTER
■ USING GOOGLE FOR LEADS
■ TARGETING REFERRALS USING SOCIAL NETWORKS
■ MY PERSONAL EXPERIENCE WITH THE POWER OF NETWORKING
■ WHERE ELSE TO NETWORK ONLINE
■ SELECT TWISTS ON TRADITIONAL NETWORKING
■ THE KITCHEN SINK APPROACH
Chapter 9 - Fearless Warm Calling
■ FIRST CONTACT
■ YOUR ALTERNATIVE
Chapter 10 - Creative Ways to Find a Job
■ BECOME THE EXPERT
■ WRITE A WHITE PAPER—FOCUS ON A HOT TOPIC
■ USE “THANK-YOU” NOTE ENVELOPES
■ SEND HALF OF YOUR RESUME
■ SEND A LETTER STATING YOU ARE OVERQUALIFIED
■ E-MAIL CHAIN LETTER
■ PRESS KIT
■ SEND ARTICLES AS A FOLLOW UP AFTER AN INTERVIEW
■ DISTRIBUTE A BOOKLET
■ CALL HUMAN RESOURCES
■ WRITE A CASE STUDY
■ PREPARE A COMPETITIVE ANALYSIS
■ CLASSIFIED ADS
■ WRITE A BROCHURE
■ CONSULTANT LETTER
■ TEMP TO PERM
■ AUDITION
■ DON’T TRY THIS AT HOME
Part IV - Your Guerrilla Job-Hunting Campaign
Chapter 11 - 3 Sample Campaigns
■ EXAMPLE 1: TOM WEISHAAR
■ EXAMPLE 2: ALLAN PLACE
■ EXAMPLE 3: CHELSEA TEGAN
■ SUMMARY
Chapter 12 - Hand-to-Hand Combat
■ BUILD YOUR STRATEGY AROUND THE EMPLOYER’S EXPECTATIONS
■ THE INTERVIEW MINEFIELD
■ HOW TO ANSWER QUESTIONS
■ DRESS FOR EXCELLENCE
■ HOW TO RECRUIT AN INSIDE ADVOCATE
■ THE ABSOLUTE LAST THING YOU DO BEFORE BED