Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [1]
■ GAME DAY
■ THE SCIENCE OF BODY LANGUAGE
■ YOUR GUERRILLA INTERVIEW STRATEGY
■ TAKING CHARGE OF THE INTERVIEW
■ HOW TO ASK FOR THE JOB
■ CONCLUDING THE MEETING
■ HOW TO HANDLE MONEY
■ SECOND AND THIRD INTERVIEWS
Chapter 13 - Negotiating the Deal
■ PROJECT A WINNING ATTITUDE
■ PREPARING FOR THE OFFER AND NEGOTIATIONS
■ NEGOTIATE YOUR POWER BEFORE YOUR PAY
■ YOUR STRATEGY
■ THE PSYCHOLOGY OF THE DEAL
■ BREAKING AN IMPASSE
■ NAVIGATING THE GAUNTLET
■ BODY LANGUAGE
■ ASK FOR A LITTLE—GET A LOT
■ NEGOTIATE WITH THE FINAL DECISION MAKER
■ CLOSING THE OFFER
■ HOW TO KILL YOUR DEAL
■ HOW TO MAXIMIZE YOUR DEAL
■ URBAN MYTHS
■ SUMMARY
Chapter 14 - Ready Aye Ready
Bonuses
Appendix 1 - Call Logs
Appendix 2 - eXtreme Makeover Resume Samples
Appendix 3 - Compensation Checklist
About the Authors
Index
Free Job-Search Resources
Praise for
Guerrilla Marketing for Job Hunters 2.0
“We’re in a new world. Resumes alone won’t do it. Take it from someone who stood on a street corner wearing a sandwich board of his resume in the mid-1990s—the ideas in Guerrilla Marketing for Job Hunters 2.0 are a heck of a lot easier to implement—and you won’t get laughed at anywhere near as much. Recommended reading.”
Peter Shankman, Founder, Help a Reporter Out, www.helpareporter.com; author, Can We Do That?! Outrageous PR Stunts That Work—And Why Your Company Needs Them
“Most sophomore efforts are simple regurgitations of the first blockbuster hit. I’m so happy to report, it’s not true in the case of Guerrilla Marketing for Job Hunters 2.0. Packed with strategies and tactics for a 2.0 world, you’ll finally realize why the best jobs have previously gone to those under the wing of a professional. Now understanding, then applying the Force Multiplier Effect, you’ll experience your ‘epiphany’ and ‘defining moment’ as a job hunter. Don’t waste a minute in reading this book, twice!”
Rudy Richman, VP Sales, Protus
“The current state of the global job market is more challenging than it has been in over 25 years. The magnitude of job force reductions is unprecedented. Guerrilla Marketing for Job Hunters 2.0 is the most important and critical tool to use as a competitive advantage. When you think about the quantity of people that are vying for the few job openings that might exist, the job hunter must be clever and think outside of the box. This book provides ample ways to stand out head and shoulders beyond all others in a very crowded job market.”
Steven O’Hanlon, President & COO, NumeriX
“The Relationship Edge. Are you on it, in it, or over it? In business and in personal relationships of all kinds, trust is the critical element. It’s the glue that bonds all the other elements together. Without it, the relationship will diminish or die. David Perry is a trusted advisor. His book openly discusses the approaches to making right decisions and building the relationship edge. I highly recommend this read.”
Steve Gordon, The Regional Group of Companies Inc.
“Can you believe it? A book on job hunting that is a page-turner! David manages to turn job hunting into an energizing activity. Follow the methods laid out in David’s book, and you will actually look forward to your job search! Even if you are not looking for a job, you will want to read this book. In today’s fast-moving knowledge-worker economy, everyone needs to know how to brand and market themselves—this is exactly what David teaches you to do. One last thing: if you are an employer, you will want to try to keep this book out of your local bookstores—this is not a book you will want your employees to read—it will give them too many door-opening ideas.”
Ron Wiens, Senior Partner, Totem Hill Management Consulting Group
“When the first Guerrilla Marketing for Job Hunters was published, the content was original, game changing, and outrageous. In just four years, the recommended tactics have become absolutely, undeniably necessary for success. Candidates who don’t adopt this plan are