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Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [149]

By Root 483 0
Writing and Cover Letter Boot Camp

■ WHY YOUR RESUME MAY BE OVERLOOKED

■ ALL RESUMES ARE NOT CREATED EQUAL

■ STANDARD AND EXTREME GUERRILLA RESUMES

■ GRAPHICS THAT ADD PUNCH TO YOUR RESUME

■ GUERRILLA PROOFREADING CHECKLIST

■ SELLING YOUR VALUE-ADDED ADVANTAGES

■ THE ONLY COVER LETTER YOU WILL EVER NEED

■ HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER

■ BONUS! ONE UNUSUAL WAY TO END YOUR GUERRILLA COVER LETTER

Chapter 6 - Twenty-First Century Digital Weapons

■ DIGITAL BREAD CRUMBS: THE MAGIC OF SEARCH ENGINE TECHNOLOGY

■ BEING EASY TO FIND

■ DIGGING INTO THE WEB TO GET TO HIRING MANAGERS

■ YOUR PUBLIC RELATIONS STRATEGY—PUBLIC RELATIONS IS NOT JUST FOR PRODUCTS

■ NINE WAYS TO GET OTHERS TO SPREAD THE WORD

■ HOW TO INTRODUCE YOURSELF WITH A SOUND BITE

■ WRITE AND PUBLISH

Chapter 7 - Recruiternomics 2.0

■ RECRUITERNOMICS 101

■ RESOURCES

Part III - Tactics That Make You a Guerrilla

Chapter 8 - Guerrilla Networking

■ GUERRILLA NETWORKING

■ HOW TO NETWORK LIKE A HEADHUNTER

■ USING GOOGLE FOR LEADS

■ TARGETING REFERRALS USING SOCIAL NETWORKS

■ MY PERSONAL EXPERIENCE WITH THE POWER OF NETWORKING

■ WHERE ELSE TO NETWORK ONLINE

■ SELECT TWISTS ON TRADITIONAL NETWORKING

■ THE KITCHEN SINK APPROACH

Chapter 9 - Fearless Warm Calling

■ FIRST CONTACT

■ YOUR ALTERNATIVE

Chapter 10 - Creative Ways to Find a Job

■ BECOME THE EXPERT

■ WRITE A WHITE PAPER—FOCUS ON A HOT TOPIC

■ USE “THANK-YOU” NOTE ENVELOPES

■ SEND HALF OF YOUR RESUME

■ SEND A LETTER STATING YOU ARE OVERQUALIFIED

■ E-MAIL CHAIN LETTER

■ PRESS KIT

■ SEND ARTICLES AS A FOLLOW UP AFTER AN INTERVIEW

■ DISTRIBUTE A BOOKLET

■ CALL HUMAN RESOURCES

■ WRITE A CASE STUDY

■ PREPARE A COMPETITIVE ANALYSIS

■ CLASSIFIED ADS

■ WRITE A BROCHURE

■ CONSULTANT LETTER

■ TEMP TO PERM

■ AUDITION

■ DON’T TRY THIS AT HOME

Part IV - Your Guerrilla Job-Hunting Campaign

Chapter 11 - 3 Sample Campaigns

■ EXAMPLE 1: TOM WEISHAAR

■ EXAMPLE 2: ALLAN PLACE

■ EXAMPLE 3: CHELSEA TEGAN

■ SUMMARY

Chapter 12 - Hand-to-Hand Combat

■ BUILD YOUR STRATEGY AROUND THE EMPLOYER’S EXPECTATIONS

■ THE INTERVIEW MINEFIELD

■ HOW TO ANSWER QUESTIONS

■ DRESS FOR EXCELLENCE

■ HOW TO RECRUIT AN INSIDE ADVOCATE

■ THE ABSOLUTE LAST THING YOU DO BEFORE BED

■ GAME DAY

■ THE SCIENCE OF BODY LANGUAGE

■ YOUR GUERRILLA INTERVIEW STRATEGY

■ TAKING CHARGE OF THE INTERVIEW

■ HOW TO ASK FOR THE JOB

■ CONCLUDING THE MEETING

■ HOW TO HANDLE MONEY

■ SECOND AND THIRD INTERVIEWS

Chapter 13 - Negotiating the Deal

■ PROJECT A WINNING ATTITUDE

■ PREPARING FOR THE OFFER AND NEGOTIATIONS

■ NEGOTIATE YOUR POWER BEFORE YOUR PAY

■ YOUR STRATEGY

■ THE PSYCHOLOGY OF THE DEAL

■ BREAKING AN IMPASSE

■ NAVIGATING THE GAUNTLET

■ BODY LANGUAGE

■ ASK FOR A LITTLE—GET A LOT

■ NEGOTIATE WITH THE FINAL DECISION MAKER

■ CLOSING THE OFFER

■ HOW TO KILL YOUR DEAL

■ HOW TO MAXIMIZE YOUR DEAL

■ URBAN MYTHS

■ SUMMARY

Chapter 14 - Ready Aye Ready

Bonuses

Appendix 1 - Call Logs

Appendix 2 - eXtreme Makeover Resume Samples

Appendix 3 - Compensation Checklist

About the Authors

Index

Free Job-Search Resources

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