Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [149]
■ WHY YOUR RESUME MAY BE OVERLOOKED
■ ALL RESUMES ARE NOT CREATED EQUAL
■ STANDARD AND EXTREME GUERRILLA RESUMES
■ GRAPHICS THAT ADD PUNCH TO YOUR RESUME
■ GUERRILLA PROOFREADING CHECKLIST
■ SELLING YOUR VALUE-ADDED ADVANTAGES
■ THE ONLY COVER LETTER YOU WILL EVER NEED
■ HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER
■ BONUS! ONE UNUSUAL WAY TO END YOUR GUERRILLA COVER LETTER
Chapter 6 - Twenty-First Century Digital Weapons
■ DIGITAL BREAD CRUMBS: THE MAGIC OF SEARCH ENGINE TECHNOLOGY
■ BEING EASY TO FIND
■ DIGGING INTO THE WEB TO GET TO HIRING MANAGERS
■ YOUR PUBLIC RELATIONS STRATEGY—PUBLIC RELATIONS IS NOT JUST FOR PRODUCTS
■ NINE WAYS TO GET OTHERS TO SPREAD THE WORD
■ HOW TO INTRODUCE YOURSELF WITH A SOUND BITE
■ WRITE AND PUBLISH
Chapter 7 - Recruiternomics 2.0
■ RECRUITERNOMICS 101
■ RESOURCES
Part III - Tactics That Make You a Guerrilla
Chapter 8 - Guerrilla Networking
■ GUERRILLA NETWORKING
■ HOW TO NETWORK LIKE A HEADHUNTER
■ USING GOOGLE FOR LEADS
■ TARGETING REFERRALS USING SOCIAL NETWORKS
■ MY PERSONAL EXPERIENCE WITH THE POWER OF NETWORKING
■ WHERE ELSE TO NETWORK ONLINE
■ SELECT TWISTS ON TRADITIONAL NETWORKING
■ THE KITCHEN SINK APPROACH
Chapter 9 - Fearless Warm Calling
■ FIRST CONTACT
■ YOUR ALTERNATIVE
Chapter 10 - Creative Ways to Find a Job
■ BECOME THE EXPERT
■ WRITE A WHITE PAPER—FOCUS ON A HOT TOPIC
■ USE “THANK-YOU” NOTE ENVELOPES
■ SEND HALF OF YOUR RESUME
■ SEND A LETTER STATING YOU ARE OVERQUALIFIED
■ E-MAIL CHAIN LETTER
■ PRESS KIT
■ SEND ARTICLES AS A FOLLOW UP AFTER AN INTERVIEW
■ DISTRIBUTE A BOOKLET
■ CALL HUMAN RESOURCES
■ WRITE A CASE STUDY
■ PREPARE A COMPETITIVE ANALYSIS
■ CLASSIFIED ADS
■ WRITE A BROCHURE
■ CONSULTANT LETTER
■ TEMP TO PERM
■ AUDITION
■ DON’T TRY THIS AT HOME
Part IV - Your Guerrilla Job-Hunting Campaign
Chapter 11 - 3 Sample Campaigns
■ EXAMPLE 1: TOM WEISHAAR
■ EXAMPLE 2: ALLAN PLACE
■ EXAMPLE 3: CHELSEA TEGAN
■ SUMMARY
Chapter 12 - Hand-to-Hand Combat
■ BUILD YOUR STRATEGY AROUND THE EMPLOYER’S EXPECTATIONS
■ THE INTERVIEW MINEFIELD
■ HOW TO ANSWER QUESTIONS
■ DRESS FOR EXCELLENCE
■ HOW TO RECRUIT AN INSIDE ADVOCATE
■ THE ABSOLUTE LAST THING YOU DO BEFORE BED
■ GAME DAY
■ THE SCIENCE OF BODY LANGUAGE
■ YOUR GUERRILLA INTERVIEW STRATEGY
■ TAKING CHARGE OF THE INTERVIEW
■ HOW TO ASK FOR THE JOB
■ CONCLUDING THE MEETING
■ HOW TO HANDLE MONEY
■ SECOND AND THIRD INTERVIEWS
Chapter 13 - Negotiating the Deal
■ PROJECT A WINNING ATTITUDE
■ PREPARING FOR THE OFFER AND NEGOTIATIONS
■ NEGOTIATE YOUR POWER BEFORE YOUR PAY
■ YOUR STRATEGY
■ THE PSYCHOLOGY OF THE DEAL
■ BREAKING AN IMPASSE
■ NAVIGATING THE GAUNTLET
■ BODY LANGUAGE
■ ASK FOR A LITTLE—GET A LOT
■ NEGOTIATE WITH THE FINAL DECISION MAKER
■ CLOSING THE OFFER
■ HOW TO KILL YOUR DEAL
■ HOW TO MAXIMIZE YOUR DEAL
■ URBAN MYTHS
■ SUMMARY
Chapter 14 - Ready Aye Ready
Bonuses
Appendix 1 - Call Logs
Appendix 2 - eXtreme Makeover Resume Samples
Appendix 3 - Compensation Checklist
About the Authors
Index
Free Job-Search Resources