Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [5]
I. Perry, David, 1960 Jan. 12- II. Title.
HF5382.7.L4653 2009
650.14—dc22 2009004125
You know who you are, David Perry, and you know how much heavy lifting and fiery hoop diving you’ve had to do. I also owe acknowledgments to Frank and Ginger Adkins, who are currently walking the walk; to Jeremy Huffman, who has reached his destination already; to Christy Huffman, who has the journey ahead of her and will benefit from the words in these pages; and to Joshua Huffman, who searched for the perfect job and found it while looking in the mirror.
J. C. L.
Twenty-eight years ago a beautiful young woman took a chance on me. We quickly became best friends. We were married 6 years later. Anita Martel and I became business partners 2 years after that when she suggested selling her family home and investing the proceeds of her inheritance in us, thereby starting Perry-Martel International Inc., our executive search firm. The backbone of our relationship has always been the love we have for each other and her unconditional confidence in me. Thank you, Anita, I love you, appreciate you, and am honored in every way to be your partner. You are an inspiration as a mother, wife, and partner.
D. E. P.
Foreword
Do you know why Jay Conrad Levinson and David Perry use the word guerrilla in the titles of all their books and talks? The answer is that guerrillas pursue conventional goals in unconventional ways. Guerrillas, like the achievers who read SUCCESS magazine, have a better perspective on reality than their conventional opponents who tend to pursue their dreams by the book.
Never before have guerrillas had such a competitive advantage. In the job market, doing things “by the book” is a fairly certain path to disaster and frustration—unless you operate according to the principles and insights in this book. This book ushers you into the land of conventional goals attained, to reality as it is, rather than as it was. It guides you to a new world that remains unknown to other job hunters—a world in which guerrillas reign supreme. It has been said that in a dog-eat-dog economy, the Doberman is king. We’re in that kind of economy right now—and the guerrilla is king.
It takes a lot to be a true guerrilla, and this book provides a lot to accomplish that goal. Wanting to be a guerrilla is part of the job, but the heavy lifting of becoming a guerrilla is in being a master of details. Where do you learn those details? The answer is in the pages ahead. It’s not necessarily an easy answer, but it’s a correct answer.
You absolutely must be aware of how the job market has changed dramatically just in the last decade. This is not your father’s generation; it is yours. But it only belongs to you if you have the wisdom and awareness of the guerrilla. You’ll gain those invaluable attributes if you soak up that wisdom and become aware of today’s realities. This book was written both to help you open doors to jobs others dream about and to show you how to get one.
To many, getting the job of their dreams is close to impossible. But guerrillas are experts at learning the art of the impossible. Their knowledge of what is really happening in the job market transforms the impossible into the probable. Lightning has been captured in these pages. Minds will be changed. Lives will be changed. Light will illuminate the way.
Can all that really happen with just a book? It’s a beginning. If you’re not a guerrilla job hunter, we wish you success, but if you are a guerrilla job hunter, we predict success.
Are you ready to design your life on purpose and live the best years ever? Start right now!
To your SUCCESS,
DARREN HARDY
Publisher
SUCCESS Magazine
www.SUCCESS.com
Acknowledgments
Sage Schofield knows what she’s done, Seth Pickett is our Official Man on the Streets, and Natalie Smith continues to lead by spirit.
Acknowledgments are also due to Steven, Michelle, Heide, Elexa, Hayley, Zachary, Austin, Blake, Ava, Alyssa, Leighton, and John Thomas for being