Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [6]
And of course, my life and my search are more fruitful because of my new bride, Jeannie Levinson, and my constant daughter, Amy Levinson.
J. C. L.
I am truly grateful for the generous contributions made by friends and colleagues.
The recruiting industry, by its very nature, attracts mavericks, evangelists, and pioneers. It has been my good fortune to work alongside and share ideas with some of the finest in the business, including many who contributed to this book. My deep thanks go out to Lauryn Franzoni, Bill Humbert, Beth H. Kniss, Ross Macpherson, Shari Miller, Jim Moens, Dave Opton, Sally Poole, Paul Rector, Jill Tanenbaum, Deanna J. Williams, John Sumser, David Braun, Jason Alba, Peter Clayton, Jason Davis, Laura Dierker, Donato Diorio, Kevin Donlin, Allison Doyle, James Durbin, Stephen Forsyth, Willy Franzen, Glenn Gutmacher, Mark Haluska, Daniel Houle, Dave Howlett, Harry Joiner, Michael Kelemen, Cindy Kraft, Joseph Lanzon, Ross Macpherson, Patrick McConnell, Anita Martel, Matt Massey, Dave Mendoza, Shari Miller, Joseph Nour, Steve Panyko, Allan Place, Darryl Praill, Jim Reil, Steven Rothberg, Dennis Smith, Gary Smith, Simon Stapleton, Jim Stroud, Penelope Trunk, Bill Vick, Kevin Watson, Tom Weishaar, and Allan Zander. You will benefit immensely from the insights of this powerhouse of professionals.
When I started my executive search firm with my wife and business partner, Anita Martel, my marketing budget for the entire year was $20. As luck would have it, I stumbled across an interesting book called Guerrilla Marketing by Jay Conrad Levinson (Boston: Houghton Mifflin, 1989) that promised to reveal hundreds of ways to stretch my marketing budget and get results. Indeed, I owe my early successes in recruiting to Jay’s ideas. Little did I know that 17 years later Jay would write the Foreword for my first book, Career Guide for the High-Tech Professional (Franklin Lakes, NJ: Career Press, 2004), and later ask me to coauthor this book. To guerrilla marketers, Jay Conrad Levinson is a 5-star general. He is also a true gentleman. I am honored to write alongside him.
I was 8 years old when I discovered SUCCESS Magazine. Each issue was a revelation, stuffed with state-of-the-moment advice and spiked with interviews of the brightest businesspeople in the world. I drank the Kool-Aid, and I’ve never missed an issue since 1968. So, as you can imagine, when Darren Hardy, the new publisher of SUCCESS agreed to write the Foreword—I was ecstatic! You would be wise to join millions of other top performers and keep SUCCESS on your nightstand as you pilot your new career.
I have Christa Martel-Perry to thank for providing the “drill instructor” themed original artwork. Daniel Houle shot the photo on the back cover.
Mark J. Haluska, my friend, colleague, and business partner in recruiting, contributed his blood, sweat, and cheers to this book. Following a remarkable career in the military and in public service, Mark has become a first-class headhunter. His insight into the minds of hiring managers, his knowledge of all things recruiting, and his off-the-wall sense of humor have been invaluable.
Kevin Donlin helped to expand the offering with the formation of the Guerrilla Job Search Boot CampTM. A great business partner, he’s a pleasure to work with—except for all the excess energy.
To my business partners in RecruiterPix (Kevin Watson, Daniel Houle, Steve Panyko), the job board attached to the GM4JH.com web site—thanks. But we know it was Jerri Panyko who managed to corral the four of us long enough to complete the task. Jerri, you’re my hero!
All the people at John Wiley & Sons were a pleasure to work with, including Christine and Beth. I want to single out Shannon for suggesting the idea for Guerrilla Marketing for Job Hunters 2.0 and shepherding it through the editorial process. What a breath of fresh air she has been.
Many thanks to Megan Quinn at Google for steering me through the permissions process so we could use all the Google screen shots that make the book easier to