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To my father Fred Perry who patiently read and reviewed all my first drafts in spite of having a life of his own . . . thanks!

To the tens of thousands of job hunters and hundreds of clients I have worked with over the years—thank you. Without you, my life would not have been nearly as interesting.

To Christa, Corey, Mandy, and Shannon Martel-Perry who put up with my modified schedule to get the second edition out on time—Thanks.

Last, to my darling wife who picked up the slack in our executive search practice and made sure none of our clients’ projects fell through the cracks—you’re a life saver. Thanks, I love you.

D. E. P.

Warning

This is the book some headhunters didn’t want written!

I know what to say and how to say it to get employers to make hiring decisions. I know all the tricks of the trade to turn finding a job into a logical and systematic process—I discovered almost all of them the hard way—and I am going to share them with you so that you don’t need to go through the same agonizing trial-and-error experiments I did. In my 22 years as an executive search professional, headhunter, recruiter, and placement counselor, I have negotiated more than $174 million in salaries. BUT, and there’s always a “but,” don’t waste your time if you’re one of the millions of people who dream of “hitting it big,” and becoming a “high-roller” by winning the lottery, but who never actually buy a ticket! This book is definitely not for you.

With us you actually have to get in the game and work. There are no silver bullets! I hope that’s not you I hear groaning, “Then why did I buy this book?” Why? Because there is a well-honed process we can teach you if you want to learn it and work it—but YOU actually have to do the work yourself.

Do you want to take charge of your life and advance your career on purpose. Yes? Then this book is absolutely for you. Read on.

■ DON’T PANIC!

We’ll show you how to headhunt your next job and exactly how to work effectively with friends, colleagues, strangers, and headhunters so they can help you, too.

Full speed ahead!

Introduction

We only live once, and most of our time is spent at work, so it’s vital that we are allowed to feel good about what we do.

—SIR RICHARD BRANSON, Virgin Group

In the spring of 2006, Allan Zander and Daryl Praill were celebrating. After helping triple their company’s valuation, taking it from worst to first among competitors—56 months ahead of plan—their company had just been acquired for the highest earnings’ multiple in their industry’s history. How were they rewarded for their incredible efforts?

They were laid off, of course.

Undeterred, Praill and Zander immediately went on the offensive, and teamed up with the headhunter who had originally recruited them to the opportunity. Together, they identified 38 companies that could use their skills. They launched a marketing campaign fashioned after the best principles in the book Guerrilla Marketing for Job Hunters.

They were packaged and sold as a “team” into a marketplace with 65 percent unemployment. Would you say, “tough job market”?

Yet, within weeks, they had:

• Developed a list of targeted employers using 2 free web sites, ZoomInfo and LinkedIn;

• Designed a direct mail campaign based on methods never used in job hunting;

• Created 2 Guerrilla Resumes using unconventional tactics to get attention;

• Built an eye-grabbing web site;

• Launched an elegantly effective blog using Google;

• Released a series of radio-quality podcasts;

• Issued press releases to local newspapers;

• Created a unique market niche by distributing white papers to CEOs;

• Rolled out a public speaking program; and

• Launched a targeted e-mail and fax campaign.

. . . All without spending a penny!

Very quickly, Praill and Zander landed 18 interviews, got 11 call backs, and received 7 job offers from choice companies. . . . NEVER HAVING READ A NEWSPAPER, SURFED A JOB BOARD, GONE TO A NETWORKING EVENT, OR