• Choose a category
• All
• Classic-Fiction

Unbelievable—yet true!

For me personally, the campaign was both a knee-jerk reaction to their having been “right-sized” after the acquisition as well as an opportunity to showcase the Force Multiplier Effect in action. My friends thought I was nuts. No author or job-hunting guru had ever tested their methods in a public forum. No wonder, then, that influential career podcaster Peter Clayton jumped at the chance to interview the 3 of us as we progressed through what amounted to the first Guerrilla Job Search Boot Camp.

■ SO WHY THE SECOND EDITION?

For job hunters, a lot has changed in the 4 years since the book debuted in 2005—mostly technology. For example:

• When I wrote about an upstart social networking site with lots of promise named LinkedIn, they barely had 25,000 members. I was member 113,709. Today it’s a household word. (No other job-search book teaches you that recommendations you post on LinkedIn can entice recruiters to read your profile and call. Of course, there’s more to LinkedIn’s success than this and we cover it all.)

• Likewise, ZoomInfo had less than half a million profiles. Today, any successful job search strategy needs to start with claiming your ZoomInfo profile or making one.

• Using Google was a novel tactic, used only by recruiters. Now Google must be a major weapon in your job search arsenal.

• Podcasting? The technology had barely been invented.

• Blogs were “the voice of the people” and a minor annoyance to mainstream media. Nowadays “real” journalists troll blogs for story ideas.

• Monster and CareerBuilder were the largest jobs boards (and still are). Now there are also 42,000 micro-boards and you need an efficient way to use them (introducing SimplyHired.com).

• MySpace and Facebook didn’t exist. Recruiters hang out there all day long now.

In April 2009, MySpace had more than 280 million members; Facebook more than 100 million. When compared to the social networking site MySpace, CareerBuilder and Monsterboard (the 2 best branded job boards) were 45th and 46th, respectively, in web site traffic. Yet in the midst of all this change, most people are still looking for opportunities the way they did 5 years ago. This has serious implications when you’re trying to find a job and/or be found by recruiters.

You must think and you must act—differently. Don’t worry. We’ll show you how!

■ WHAT’S DIFFERENT ABOUT THIS BOOK?

There are 2 key breakthroughs:

1. Our step-by-step marketing-based approach

2. The Force Multiplier Effect

➤ Our Step-by-Step Marketing-Based Approach

Every job search is a sales and marketing campaign. The successful job hunter identifies prospective companies; contacts them by phone, mail, and/or e-mail; and meets in person to convince them to make a job offer. This is no different from what an insurance agent or mortgage broker does to get new clients—it’s sales and marketing. Intuitively we all know this.

Yet, the vast majority of job-search books are written by people with no background in sales or marketing—academics, human resource professionals, and career coaches.

By contrast, Jay and I have forgotten more about sales and marketing than most job search experts will ever learn. This is not to brag—being tops at sales and marketing in the career space is like being the tallest midget in the sideshow.

Yet, Jay and I do stand out, with sales and marketing backgrounds unlike any other writing team in the career space today.

Jay is the father of Guerrilla Marketing, the best-selling marketing series in history, while I started a successful recruiting practice by making up to 150 cold calls per day, telephoning busy executives, and handling rejection after rejection. My prospecting and closing skills were forged after a year-long baptism by fire and this has helped me negotiate more than $174 million in salaries since 1986.

➤ The Force Multiplier Effect

In Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job,