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Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [53]

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• Draw the interviewer’s attention to a particular accomplishment during interviews.

• Tailor a person-specific thank you letter after an interview.

• Send an aid to your references so they’ll remember what you did, especially if you were one of many on a team.

• Refer to it during telephone interviews as a reminder because, after all, the interviewer has a copy.

• Prompt a recipient for the purposes of networking.

A guerrilla resume is a multidimensional, multipurpose document. It is:

• Your introduction to a prospective employer,

• The first impression recruiters will have of you,

• The key to positioning your seniority, and

• A bargaining chip for your salary negotiations

In other words, it is a significant document in the advancement of your career.

■ STANDARD AND EXTREME GUERRILLA RESUMES

A Standard Guerrilla Resume is a cross between a chronological resume and a functional resume ... on steroids.

Like a functional resume, it highlights your best skills and achievements. Like a chronological resume, it presents your experience and education in order, from most recent to earliest.

You can use a Standard Guerrilla Resume if you:

• Are just leaving school and lack experience,

• Have extensive experience,

• Are making a career change, or

• Need to explain time away from work due to illness or other matters.

In short, the Standard Guerrilla Resume will work for most people in most situations.

This resume has all the information that we, as experienced employment professionals, are looking for in a candidate. Every Standard Guerrilla Resume includes the following 5 parts:

1. Objective or Summary, focused on either one job title or a narrow skill set.

2. Select Accomplishments and/or Special Skills list as a kind of executive summary of the best, most relevant 4 or 5 points about you, which map to the requirements for the position you want or would be most relevant to the employer[s] you’re targeting. If you have a strong mix of specific achievements and skills, you can include both sections.

3. Experience or Employment History, detailing your relevant paid and unpaid work history, as well as internships. This section should go back only about 10 to 15 years in detail and summarize earlier work.

4. Education/Training section, where you list your degrees, relevant training, certification, and so on.

5. Additional Information, as needed, at the end. Here you can include your computer skills, relevant hobbies, volunteer work, and so on.

In Appendix 2, take a look at a Standard Guerrilla Resume that won its author a job.

A WAR STORY

Steve Duncan

I remember when I first saw David’s Extreme Resume example, and I thought it was pretty cool. I had some endorsements on Linkedin.com, which I quoted in the margin, added accomplishments and skills, and got it together over a few days. I remember at the time that it seemed like such a bold way to do a resume. I was just sure the first time I sent it to anyone I’d get clobbered. My earlier efforts at nontraditional resume styles resulted in surly calls demanding a rewrite. I just didn’t get the point. I’d rewrite it, resend it, and never hear anything again.

I sent my Extreme Resume to the first opportunity, and immediately got a call. The person was very interested in me, but then asked if I could send a “real” resume. At first I was frustrated. After all, isn’t a resume supposed to be the silver bullet? First date, courtship, and marriage proposal all in one document? Nope. Part of David’s advice was that the only purpose of a resume is to get a call. And it did. It took me a while to understand this and really leverage it.

“Real resume?” I learned to ask, innocently. “What do you mean?” The ensuing conversation was a great chance to learn what was important to the caller and was always decisive and effective, even if the opportunity wasn’t a good fit. It helped me better understand what I was really looking for, and also helped me tweak the resume to better represent myself. Usually

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