Guerrilla Marking for Job Hunters 2.0 - Jay Conrad Levinson [54]
I used my Extreme Resume to get my current position, and the human resources director made no bones about telling me she loved it. Others, including headhunters, have said the same. I’ve had a few who apologetically asked for it in word format, or in strict chronological format, to satisfy the computer-based resume systems. That’s okay, I don’t mind because by then it’s done the job—the rest is just satisfying the bureaucracy.
I’ve also had a few who just didn’t get it. I’ve learned to not chase after them because if they don’t understand the resume, then I’m not going to be a good fit. It’s good to remember that the goal isn’t just a position, it’s the right position.
Compliments of Steve Duncan at www.linkedin.com/in/steveduncan/.
The Extreme version takes the Standard Guerrilla Resume to a whole new level. Like a triple espresso or a Ferrari Testarossa, it’s not for everyone.
CAUTION
If you use an Extreme Guerrilla Resume, be prepared to back it up with facts and figures in the interview. You will be asked! So be sure to document your claims meticulously ahead of time.
Use an Extreme Guerrilla Resume if you:
• Face enormous competition for a limited number of jobs and need to crush your competition
• Want to “test the waters” before launching a comprehensive job hunt
• Want to create a job in a company that has no openings
This version has all the parts of a Standard Guerrilla Resume, plus one or more of the following (the more of these you include, the more powerful your finished product will be):
• Proof section (mandatory): This column goes on the left side of the resume, below your name. Here you can insert logos of past/current employers or clients, to take advantage of the halo effect of prestigious company names. Also, you can include quotes from people familiar with your work; these function like mini-testimonials and are extremely powerful.
• “Grabber” statement at the top (optional): This can be a dictionary definition (“rainmaker” or “catalyst,” for example) or a brief quote from someone familiar with your work. The grabber functions as a hook to literally grab a reader’s attention.
• Career Driver section (optional): This aggressively worded statement comes right before your experience section. Here is where you tell employers—in no uncertain terms—how much better you will make their lives after you are hired.
Done correctly, an Extreme Guerrilla Resume will get you an interview almost every time. It’s that powerful.
In Appendix 2 take a look at an Extreme Guerrilla Resume that won the author a job.
➤ The Standard Guerrilla Resume
In Chapter 2 you assembled the necessary facts, figures, and results. It’s time to start putting them all together. It’s time to start writing.
Create a Standard Guerrilla Resume. Even if you plan to do an Extreme version later, you’ll still need to include the parts found in this chapter.
To recap, your Standard Guerrilla Resume is made up of the following 5 components:
1. Objective or Summary
2. Select Accomplishments and/or Special Skills
3. Experience
4. Education/Training
5. Additional Information
And, it bears repeating that your Guerrilla Resume, whether it’s a Standard or Extreme version, will be one page in length—no more. You may be asked to bring a longer, 2-page resume, but don’t worry, just do a 1-page Guerrilla Resume aimed directly at their needs.
Objective or Summary
The first and most important part of your Guerrilla Resume is the Objective or Summary statement at the beginning. It should be focused on either one job title or one narrow skill set.
A narrow focus is essential, because you don’t have 10 or 15 seconds for your resume to impress readers, as you may have thought. You have only about 3 seconds to impress