High on the Hog_ A Culinary Journey From Africa to America - Jessica B. Harris [106]
By the end of the 1970s it seemed as though the major battles engaged for centuries were winding down, if not completely won, and that the seeds of full equality long planted had finally sprouted. Black people had moved forward, but there were still hurdles to surmount and gains to be made. Despite their conservative agendas, President Ronald Reagan and his successor, George H. W. Bush, placed blacks in their administration’s in high positions. Blacks continued to make political gains on the local and state levels as well. In 1964, there were only 103 black elected officials nationwide; by 1994, there were nearly 8,500, and blacks were mayors of four hundred U.S. cities, including New York and Washington, D.C. Political activist Jesse Jackson ran for president in 1984 on a platform that united the concerns of blacks with those of poor whites and other minorities. His Rainbow Coalition was built on grassroots strategies he learned working with Dr. King in the Civil Rights Movement. He lost in 1984, but made a decent showing, and when he ran for president a second time, in 1987, he garnered one third of all the votes cast in the Democratic presidential primaries.
Black gains were not just on the political front. African Americans made strides in business, in sports, and in many other fields of endeavor. Black magazines like Essence and Black Enterprise followed the trail blazed by John Johnson and counterpointed the other publications’ headlines about unemployment and familial dysfunction by presenting successful blacks from all walks of life to readers both black and white. They offered articles on the new entrepreneurship, book reviews, social commentary, in-depth interviews of black writers, artists, and businesspeople, as well as sections on travel and on wine and food. The latter were obligatory, for the country had changed as well. In the 1960s it underwent a culinary revolution with television chefs like James Beard and Julia Child. By the late 1970s and the early 1980s, food had become one of the country’s central cultural forces.
Ironically, the food that was increasingly on the country’s mind was for the most part neither fresh nor always nourishing; it was readily available and cheap. As women joined the workplace in record numbers in this period, food became a matter of convenience. Breakfast could be purchased at McDonald’s, lunch at Burger King, and dinner brought home from Kentucky Fried Chicken. Family life also changed in the 1980s, and increasingly Americans lived in single-family households that survived on processed or fast foods. Even in households where the nuclear family still held sway, family dinnertime was becoming a thing of the past. Differing household schedules meant that individuals grabbed whatever they could and ate on their own timetable while watching television or chatting on the telephone or engaged in other pursuits. Often what they grabbed