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my wife, my constant content. Throughout the journey, from cover to cover, you have been the other voice in my head, reading, reflecting, pushing, and helping me to get it right. You have also been a loving and constant source of energy and support. Above all, you are my constant inspiration that the ideas in this book extend beyond business to life itself. I know no truer partner. I love you.

As I sit here today looking back, one final nod to all those seeming curses that turned out to be blessings in disguise.

And to all those people who questioned how I was going make a living with philosophy: This is HOW.

D. S.

Notes

PROLOGUE: Making Waves

1 George M. Henderson, interview, 2005.

2 I. Farkas et al., “Mexican Waves in an Excitable Medium,” Nature 419 (September 12, 2002).

3 Ibid.

PART ONE How We Have Been, How We Have Changed

1 J. Madeleine Nash, “Fertile Minds,” Time, February 3, 1997.

2 Netscape, “Netscape Communications Offers New Network Navigator Free on the Internet,” news release, October 13, 1994.

Chapter 1 From Land to Information

1 “Revision Summaries: The Hundred Years’ War—1337-1453,” Arnold House School, www.arnoldhouse.co.uk/site/pub/Pupils/history/history_rs_100yearswar.html.

2 “The Queen at 80,” CBC News, April 20, 2006.

3 Adam Smith, The Wealth of Nations (New York: Bantam Classics, 2003).

4 Daniel Gross, “In Praise of Bubbles,” Wired, February 2006.

5 “Google Company Overview,” www.google.com/corporate/.

6 Thomas L. Friedman, The World Is Flat: A Brief History of the Twenty-First Century (New York: Farrar Straus and Giroux, 2006).

7 In the interest of transparency and full disclosure, it should be known that I have long-standing collaborations and commercial relationships with some of the companies that appear in one form or another in the book. I have tried to be fair and impartial in my analysis of them and their activities and to be truthful when selecting quotes and anecdotes to illustrate my points. It is, in many ways, precisely because of these relationships that I have been able to see more deeply into a wide assortment of business practices in order to share that insight and access with you, the reader. These companies are: 3M; Altria Group, Inc./Kraft Foods; Citigroup Inc./Citicorp; Computer Associates (CA); The Dow Chemical Company; eBay Inc.; Ford Motor Company; Fox Entertainment Group/ Fox Searchlight Pictures/MySpace; Harris Interactive Inc./Wirthlin Worldwide; Johnson & Johnson; JPMorgan Chase & Co.; MCI/WorldCom; Mitsubishi Motors Corp.; The New York Times Company; The Paramount Motion Picture Group/Paramount Studios; Pfizer Inc.; Philip Morris USA; Procter & Gamble; Toshiba America Inc.; Toyota Motor Sales, U.S.A., Inc.; Tribune Company/Los Angeles Times; Tyco International Ltd.; United Technologies Corporation; Viacom International Inc.; The Walt Disney Company; Wynn Las Vegas.

8 Matthew Hamblen, “CA’s Swainson Outlines Customer Advocate Cuts,” Computerworld, November 16, 2005.

Chapter 2 Technology’s Trespass

1 David Hume, A Treatise of Human Nature, new ed. (New York: Oxford University Press, 2000; orig. pub. 1739-1740).

2 Terence H. Hull, People, Population, and Policy in Indonesia (Jakarta: Equinox Publishing, 2005).

3 Charles Hampden-Turner and Fons Trompenaars, Building Cross-Culture Competence (New York: John Wiley & Sons, 2001).

4 Charles Hampden-Turner, interview, 2006.

5 Peg McDonald, “Globalization—Business Opportunity and KM Challenge,” KM World, February 1, 2001.

6 Jack M. Germain, “Online Consumers Window Shop More Than Impulse Buy,” www.ecommercetimes.com/story/42761.html.

7 Lev Grossman and Hannah Beech, “Google under the Gun,” Time, February 5, 2006.

8 Heather Landy, “RadioShack CEO Admits ‘Misstatements,’ ” Forth Worth Star-Telegram, February 16, 2006.

9 “Veritas CFO Resigns over Falsified Resume,” TheStreet.com, www.thestreet.com/markets/marketfeatures/10045724.html.

10 “Academic, Athletic Irregularities Force Resignation,” ESPN, December 14, 2001.

11 Rob Wright, “A Monster.com of a Problem,” VARBusiness, February