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How - Dov Seidman [164]

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13, 2003.

12 The New Oxford American Dictionary, 2nd ed., s.v. “Google.”

13 Madlen Read, “Should I Worry about Prospective Employers ‘Googling’ Me?,” Pittsburgh Post-Gazette, March 5, 2005.

14 Lizette Alvarez, “(Name Here) Is a Liar and a Cheat,” New York Times, February 16, 2006.

15 Peter Wallsten and Tom Hamburger, “Two Parties Far Apart in Turnout Tactics Too,” Los Angeles Times, November 6, 2006.

16 “Anger Over Big Brother ‘Racism,’ ” BBC News, January 16, 2007.

17 Landy, “RadioShack CEO.”

18 Andrew Ross Sorkin, “An E-Mail Boast to Friends Puts Executive out of Work,” New York Times, sec. C, May 22, 2001, late edition.

19 “The Wayback Machine,” The Internet Archive, www.archive.org/web/web.php.

20 According to “Mark Twain Quotations, Newspaper Collections, & Related Resources” (www.twainquotes.com/Lies.html), “This quote has been attributed to Mark Twain, but it has never been verified as originating with Twain. This quote may have originated with Charles Haddon Spurgeon (1834-92) who attributed it to an old proverb in a sermon delivered on Sunday morning, April 1, 1855. Spurgeon was a celebrated English fundamentalist Baptist preacher. His words were: ‘A lie will go round the world while truth is pulling its boots on.’ ”

21 Eulynn Shiu and Amanda Lenhart, “How Americans Use Instant Messaging” (Pew Internet & American Life Project, Washington, D.C., 2004).

Chapter 3 The Journey to HOW

1 Jerry Maguire, DVD, directed by Cameron Crowe (Sony Pictures, 1996).

2 “All-Time Worldwide Boxoffice,” Internet Movie Database, www.imdb.com/boxoffice/alltimegross?region=world-wide.

3 Harvey Araton, “Athletes Toe the Nike Line, but Students Apply Pressure,” New York Times, November 22, 1997; Steven Greenhouse, “Nike Shoe Plant in Vietnam Is Called Unsafe for Workers,” New York Times, November 8, 1997.

4 Claudia H. Deutsch, “Take Your Best Shot: New Surveys Show That Big Business Has a P.R. Problem,” New York Times, December 9, 2005, late edition (East Coast).

5 LRN/Wirthlin Worldwide, “Attitudes toward Ethical Behavior in Corporate America Still Suffer from a Gaping Divide among Executives and Rank-and-File Employees,” November 18, 2003.

6 “The Joy of Postal Service Dress Regulations,” Morning Edition, National Public Radio, November 13, 2006.

7 Jyoti Thottam, “Thank God It’s Monday!,” Time, January 17, 2005.

8 “Occupational Outlook Handbook—Engineers,” United States Department of Labor, Bureau of Labor Statistics, August 4, 2006.

9 “The Story of Xerography,” Xerox Corporation, www.xerox.com/downloads/usa/en/s/Storyofxerography.pdf.

10 “Playmakers Part II: Play-Doh,” Parents’ Choice Foundation, www.parents-choice.org/full_abstract.cfm?art_id=236&the_page=editorials.

11 Henry Petroski, “Painful Design,” American Scientist 93, no. 2 (2005): 113.

12 Brad Stone and Robert Stein, “Is TiVo’s Time Up?,” Newsweek, March 20, 2006.

13 Steve Kerr, interview, 2005.

14 Ibid.

15 Mary J. Benner and Michael Tushman, “Process Management and Technological Innovation: A Longitudinal Study of the Photography and Paint Industries,” Johnson Graduate School, Cornell University, Ithaca, New York, 2002.

16 Barbara Ross et al., “The Great Tyco Robbery,” New York Daily News, September 12, 2002.

17 Steve Kerr, interview, 2005.

18 “Merriam-Webster’s Words of the Year 2005,” Merriam-Webster, www.m-w.com/info/05words.htm.

PART TWO How We Think

1 Daisetz T. Suzuki, in Zen in the Art of Archery (New York: Vintage Books, 1981).

2 David Crystal and Nuala O’Sullivan, “First Steps on a Journey with Words,” Guardian Weekly, May 26, 2006.

Chapter 4 Playing to Your Strengths

1 William Broyles Jr., Cast Away (New York: Newmarket Press, 2000).

2 William Broyles Jr., e-mail message to author, 2006.

3 For further reading on the subject, consult such texts as: Michael S. Gazzaniga, The Ethical Brain (Washington, DC: Dana Press, 2005); Brain Research Bulletin 67 (2005); “Scientists Create ‘Trust Potion,’ ” BBC News, June 2, 2005.

4 Felix Warneken and Michael Tomasello, “Altruistic Helping in Human Infants and Young Chimpanzees,” Science

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