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311 (2006): 1301-1303.

5 Erika Tyner Allen, “The Kennedy-Nixon Presidential Debates, 1960,” Museum of Broadcast Communications, www.museum.tv/archives/etv/K/htmlK/kennedy-nixon/kennedy-nixon.htm.

6 Earl Mazzo, “The Great Debates,” The Great Debate and Beyond: The History of Televised Presidential Debates, www.museum.tv/debateweb/html/greatdebate/e_mazzo.htm.

7 Peter Kirsch et al., “Oxytocin Modulates Neural Circuitry for Social Cognition and Fear in Humans,” Journal of Neuroscience 25, no. 49 (2005): 11489-11493.

8 Joyce Berg et al., “Trust, Reciprocity, and Social History,” Games and Economic Behavior 10, no. 1 (1995): 122-142.

9 A Beautiful Mind, DVD, directed by Ron Howard (Dreamworks SKG, 2001), based on Sylvia Nasar, A Beautiful Mind (New York: Simon & Schuster, 1998).

10 “Nash Equilibrium,” Wolfram MathWorld, http://mathworld.wolfram.com/NashEquilibrium.html.

11 Paul J. Zak, “Trust,” Journal of Financial Transformation 7 (April, 2003): 20.

12 Paul J. Zak, interview, 2006.

13 Ibid.

14 Joseph Shepher, “Mate Selection among Second Generation Kibbutz Adolescents and Adults: Incest Avoidance and Negative Imprinting,” Archives of Sexual Behavior 1, no. 4 (1971): 293-307.

15 Richard Joyce, The Evolution of Morality (Cambridge, MA: MIT Press, 2006).

16 Richard Joyce, interview, 2006.

17 Matthew D. Lieberman et al., “The Neural Correlates of Placebo Effects: A Disruption Account,” NeuroImage 22 (2004): 447-455.

18 Melanie Thernstrom, “My Pain, My Brain,” New York Times Magazine, May 14, 2006.

Chapter 5 From Can to Should

1 Jim Saxton, “Individuals and the Compliance Costs of Taxation: A Joint Economic Committee Study,” Joint Economic Committee, United States Congress (November 2005).

2 Daniel Gross, “Hummer vs. Prius,” Slate, February 26, 2004.

3 “Young Canadians and the Voting Age: Should It Be Lowered?,” Canadian Policy Research Networks, www.cprn.com/en/diversity-voting.cfm.

4 Jeffrey Hart, The Making of the American Conservative Mind: National Review and Its Times (Wilmington, DE: ISI Books, 2005).

5 “Organizational Guidelines,” United States Sentencing Commission, www.ussc.gov/orgguide.htm.

6 Laurie Sullivan, “Compliance Spending to Reach $28 Billion by 2007,” Information Week, March 2, 2006.

7 Michael Parsons and Jo Best, “EU Slaps Record Fine on Microsoft,” ZD-Net , March 24, 2004.

8 Leo Durocher and Ed Linn, Nice Guys Finish Last (New York: Simon & Schuster, 1975).

9 Jim Puzzanghera, “HP’s Dunn Details Role in Scandal,” Los Angeles Times, September 28, 2006.

10 Harper’s Magazine, sec. Readings, January 2007.

11 “Bhartrihari,” The Internet Encyclopedia of Philosophy, www.iep.utm.edu/b/bhartrihari.htm.

12 Edward Sapir, “The Status of Linguistics as a Science,” in Culture, Language and Personality, ed. David G. Mandelbaum (Berkeley: University of California Press, 1986).

13 Michael Janosfsky, “Olympics Coaches Concede That Steroids Fueled East Germany’s Success in Swimming,” New York Times, December 3, 1991.

14 Craig Lord, “Drug Claim Could Be a Bitter Pill,” Times Online, March 3, 2005.

15 Daniel Eisenberg, “When Doctors Say, ‘We’re Sorry,’ ” Time, August 15, 2005.

16 “Drug Company to Pay for E. German Doping,” Science Daily, December 21, 2006; “East German Doping Victims to Get Money,” MSN Money, December 13, 2006; “Drug Firm Jenapharm Compensates Doped Athletes,” Deutsche Welle, December 12, 2006.

17 “Strategic Principles,” University of Michigan Hospitals and Health System, www.med.umich.edu/strategic/princ.htm.

18 University of Michigan Hospitals and Health System, “University of Michigan Hospitals and Health Centers Recognized as Top Performer in the 2006 UHC Quality and Accountability Ranking,” news release, October 24, 2006.

19 “Levi Strauss & Co,” www.levistrauss.com/Company/ValuesAndVision.aspx.

20 Boeing Company, “Boeing CEO Harry Stonecipher Resigns,” news release, March 7, 2005.

21 Jim Skinner, interview, 2006.

Chapter 6 Keeping Your Head in the Game

1 Mark Nessmith, “David Toms Bails on British Open,” TravelGolf.com,www.travelgolf.com/blogs/mark.nessmith/2005/07/15/david_toms_

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