How - Dov Seidman [166]
2 David Toms, interview, 2006.
3 “Google Taps into Search Patterns,” BBC News, December 22, 2005.
4 “Deja Two: Vinatieri, Patriots Do It Again,” NFL.com, February 1, 2004.
5 “CBS Dealt Record Fine over Janet,” CBS News, September 22, 2004.
6 Julie Rawe, “Why Your Boss May Start Sweating the Small Stuff,” Time, March 20, 2006.
7 P. C. Burns et al., “How Dangerous Is Driving with a Mobile Phone? Benchmarking the Impairment to Alcohol” (Transport Research Laboratory, Crowthorne, Berkshire, UK, September 2002).
8 Chris Weiss, interview, 2006.
9 Em Griffin, “Cognitive Dissonance Theory of Leon Festinger,” in A First Look at Communication Theory (New York: McGraw-Hill, 1997).
10 “Emory Study Lights Up the Political Brain,” Science Daily, January 31, 2006.
11 “Jean Piaget,” GSI Teaching & Resource Center, University of California, Berkeley, http://gsi.berkeley.edu/textonly/resources/learning/piaget.html#top.
12 “Emory Study Lights Up the Political Brain,” Science Daily, January 31, 2006.
13 James Atherton, “Resistance to Learning,” www.learningandteaching.info/learning/resistan.htm.
14 David Sirota et al., “Why Your Employees Are Losing Motivation,” Harvard Management Update, http://hbswk.hbs.edu/archive/5289.html.
15 John K. Borchardt, “Who Puts Bad Apples in the Barrel?,” Today’s Chemist at Work 10, no. 4 (2001): 33-34, 36.
16 Ibid.
17 Aaron J. Louis, “The Role of Cognitive Dissonance in Decision Making,” www.yetiarts.com/aaron/science/cogdiss.shtml.
18 Ibid.
PART THREE How We Behave
1 Adam Rosman, interview, 2006.
2 David Ellen, interview, 2006.
Chapter 7 Doing Transparency
1 “Bicycling Magazine’s Editor’s Choice—New York 3000,” Bicycling.com as quoted on Kryptonite.com.
2 Kryptonite, www.kryptonitelock.com.
3 Patricia Swann, “Internet Postings and Blogger Videos: Bic This!” (Association for Education in Journalism and Mass Communication, San Antonio, Texas, August 10, 2005).
4 Ibid.
5 Patricia Swann, interview, 2006.
6 Kevin Kelly, “Scan This Book!,” New York Times Magazine, sec. 6, May 14, 2006, late edition.
7 “CNN Live Today,” CNN, December 14, 2004.
8 Ibid.
9 Constance L. Hays, “Jurors Discuss the Verdict against Stewart,” New York Times, March 7, 2004; Constance L. Hays and David Carr, “Before Facing Judge, Stewart Is Out and About,” New York Times, July 15, 2004; “Stewart Convicted on All Charges,” CNN Money, March 5, 2004.
10 “Hotel Queen Gets 4 Years: Judge Tells Leona Helmsley No One Is Above Law,” Orlando Sentinel, December 13, 1989.
11 Marcy Gordon, “Fannie Mae Fined $400M for Bad Accounting,” Washington Post, May 24, 2006.
12 Reuters, “US Blames Fannie Management,” news release, May 23, 2006.
13 “The Mortgage Giant Fannie Mae Accused of Deception and Mismanagement,” PBS, www.pbs.org/newshour/bb/business/jan-june06/fanniemae_05-23.html.
14 “LRN Ethics Study: The Effect of Ethics on Ability to Attract, Retain and Engage Employees,” LRN. June 26, 2006.
15 James A. Brickley et al., “Business Ethics and Organizational Architecture” (Working Paper, University of Rochester, William E. Simon Graduate School of Business Administration, 2000).
16 Robin Johnson, “American Food Century, 1900-2000; Non-Food Product Jingles,” www.geocities.com/foodedge/jingles6.html.
17 John Horn, “Spreading the Word,” Entertainment News, Los Angeles Times, August 25, 2006.
18 Ibid.
19 Chris Gaither, “Where Everyone Is a Critic,” Los Angeles Times, August 25, 2006.
20 Dave Scott, “Digital Revolution Changes News Business,” Akron Beacon Journal, April 26, 2006.
21 “Word of Mouth 101: An Introduction to Word of Mouth Marketing,” WOMMA, www.womma.org/wom101.htm.
22 “Types of Word of Mouth Marketing,” WOMMA, www.womma.org/wom101/02/.
23 “(Lack of) Trust in Mass Media News,” WOMMA, http://ads.womma.org/2005/09/lack_of_trust_i.html.
24 Pete Blackshaw et al., “Measuring Word of Mouth” (lecture, Ad-Tech NY, New York, November 8, 2004).
25 “Wachovia Apologizes for Slavery Ties,” CNN Money, June 2, 2005.
26 Wachovia Corporation, “Wachovia Completes Research,” news release,