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By Root 488 0

buzzwords properly, an offeror is very impressed. It sounds like you know volumes. But all you’re saying is a word. This makes them the most effective device possible to get an interview. That’s why we used the words digital and conversion in Noah’s letter.

Call the Offeror

Carey probably answers his phone when he’s there. Try not to leave a voice mail. Just call back. When you reach him, here’s an idea of how to handle the call:

You: Hi, Carey. This is Noah Cutter!

Carey: (Laughing) I spent your dollar! (See—they always remember.

Worth the stamp, too.)

You: Well, let’s get busy making a lot more. I’m really excited about the new synthesizer Harrold Electronics just introduced!

Carey: You sure seem confident we can increase our business!

You: It’s not even confidence. It’s right there. The acts, the bookings, the studio upgrades to increase the rates—everything!

Carey: When can we meet?

You: Tomorrow morning, if that works for you.

Carey: You’re on.

You: I’ll be at the studio at 10 sharp.

Carey: Looking forward to it.

You: Me, too!

Interview Insight

While we’re on the subject of money—do you pick up coins when you’re walking? Even pennies? I do too.

When I pick up a coin from the street, I think about when that coin meant the difference between eating and starving. Then I drop it back down for someone to pick up who needs it. It’s a little dumb exercise that does wonders for my sense of perspective.

But if it’s a heads-up penny, I figure that’s a sign and I keep it.

That does wonders for my sense of something greater than I can possibly know.

Use the 20 dollars for 20 sets of the 4 steps I gave you. You should instantly get 20 to-die-for interviews!

And a to-live-for livelihood!

Do 12: Maximizing Instant Availability Announcements

The IAA (Instant Availability Announcement) is another super way to get you interviews while you’re out interviewing.

These announcements have traditionally been in newspaper classified pages under “Help Available” or “Work Wanted” sections for a variety of services. Sometimes, they’re in magazines too.

But they’re surprisingly effective for getting management and professional positions as well. You can post yours on the Internet. Or you can fax it. You might even consider paying for an ad. (There’s a little more to know about that, so we’ll deal with it in a moment.)

Explaining Yourself

The way to penetrate with an IAA is to specifically state what you want and what you have to offer.

An example is:

Seeking executive chef position. Five years experience in Westchester County. Willing to relocate for the right position.

It doesn’t take much space or many words to announce the two things you want.

Leave out:

Past salary

Current salary requirements

Any salary range

Information that will identify you. (You want to attract, then decide.

Just like help-wanted advertisers.)

IAAs tend to draw sophisticated offerors.

Placing a Classified IAA

Since everyone uses the Internet, newspaper help-available sections are much smaller than they used to be. That’s what makes them so terrific! The reach isn’t worldwide, but the audience is local, and the staying power of print advertising is far better than through screen transmission.

Moreover, you can remain anonymous. This is a great time saver and hassle stopper, as employers know. You just review the responses and answer those that interest you.

Set up a separate mailbox for e-mail responses. There won’t be any way to trace the contact information back to you. You can advertise yourself all over the place, and no one will know it’s you.

Writing the Classified IAA

It’s so easy. You just:

• Study classified ads for jobs similar to the one you want.

• Circle the three primary qualifications those ads request. Are they asking for a degree? Knowledge of word processing programs? Minimum two years experience? Get inside the employer’s head. Mark the three you think are most important.

• Work backward using