Internet Marketing - Matt Bailey [1]
Friday: Utilize Robots.txt to Welcome Search Engines
Review and Hands-On
Chapter 15: Week 12: Remember the Important Details
Monday: Compare Tables and CSS
Tuesday: Create Better Error Pages
Wednesday: Test Your Site Search
Thursday: Consider Site Maps
Friday: Use Local and Mobile Marketing
Review and Hands-On
Part V: Month 4: Expand Your Reach and Measure Results
Chapter 16: Week 13: Build Links
Monday: Learn How Search Engines Utilize Links
Tuesday: Distinguish Various Link Types and Their Value
Wednesday: Understand How Link Development Mirrors Offline Networking
Thursday: Find Link Opportunities
Friday: Evaluate the Marketing Value of Your Links
Review and Hands-On
Chapter 17: Week 14: Add to Your Business with Blogs
Monday: Build a Business Case for Blogs
Tuesday: Understand the Architecture of a Blog
Wednesday: Develop Your Blogging Style
Thursday: Avoid Blog Design Pitfalls
Friday: Manage and Increase Subscribers
Review and Hands-On
Chapter 18: Week 15: Get Friendly with Social Media
Monday and Tuesday: Understand the Breadth of Social Media
Wednesday: Communicate Your Message Effectively
Thursday: Assess Your Resources
Friday: Enact Your Social-Media Plan
Review and Hands-On
Chapter 19: Week 16: Develop a Complementary Pay-per-Click Campaign
Monday: Understand the Advantages of PPC
Tuesday and Wednesday: Take Advantage of Keywords
Thursday: Take People to the Right Page
Friday: Measure the Right Thing
Review and Hands-On
Chapter 20: Week 17: Measure, Measure, Measure
Monday: Understand the Terms
Tuesday: Establish Goals
Wednesday: Evolve from Data to Analysis
Thursday and Friday: Develop Segments
Review and Hands-On
Chapter 21: Week 18: Analyze for Action
Monday: Set Up Goals and Analysis in Google Analytics
Tuesday: Analyze by Segments
Wednesday: Analyze Segmented Search Terms and Bounce Rates
Thursday: Segment Content
Friday: Turn Your Analysis into Action!
Review and Hands-On
Index
Praise for Internet Marketing: An Hour a Day
Matt Bailey is one of my favorite speakers at industry events because he delivers insights with intelligence and wit. He brings that same approach to this book in what is quickly becoming the next must-read for anyone interested in improving their business online.
—Brett Crosby, Director, Product Marketing; Google
I’ve seen Matt wow crowds at Internet marketing conferences for years. He wows, because he has a gift for making a subject that many find daunting and complicated, sound accessible and eminently doable. The fact that he’s been asked to write a book about his wisdom and experience speaks volumes. I hope to see many more volumes of Matt’s written work in bookshops and on slate devices for years to come.
—Mel Carson, @MelCarson – Microsoft Advertising Community Manager
If you are a small business owner, this book is for you. Even the most time-strapped technophobe can understand Matt’s easy-to-follow steps, implement his suggestions and drive qualified website traffic. You can pay someone thousands to “SEO” your site—or you can read this book and do it yourself. My advice: buy this book!
—Heather Lloyd-Martin, Past Chair, DMA Search Engine Marketing Council
CEO, SuccessWorks Search Marketing
Internet marketing is one of the highest ROI channels a business can utilize to grow it sales and drive its earnings. It is however a path many misunderstand. With Matt Bailey as your guide you are guaranteed learn the basics through to the more advanced techniques and find your way to mastering this high ROI marketing channel. Matt is an accomplished speaker, trainer, practitioner and now author and this book will most definitely educate you on everything you need.
—Matt McGowan, Managing Director, North America, Incisive Media
(ClickZ, Search Engine Watch and the SES Conference and Expo Series)
What a great book! I’ve taught direct marketing to over 10,000 professionals as educational director of the DMA Direct Marketing Institute. So many