Internet Marketing - Matt Bailey [2]
—Beth Smith, Board of Directors, Direct Marketing Association; Owner, Smith Browning Direct; Educational Director and Instructor, Direct Marketing Association
Matt Bailey unpacks the mystery of SEO, site design, data and much else, in step-by-step directions, and plain English for the rest of us. No one else has approached the plain-English demystification of building an effective Web presence as cost-effectively and time-effectively as has Matt. This work is built on top of something like 15 years of experience in helping global majors and backyard amateurs be the best that they can be on the Internet. And maybe 5 years of teaching US Direct Marketing Association classes, and helping hundreds of students be the best they could be for themselves or for major companies in the US and abroad. If you have a struggling site and can’t figure out why it isn’t performing better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business.
—Charles Prescott, Editor Prescott Report; Executive Director, Global Address Data Association; Director, Direct Marketing Association; Chair, Consultative Committee, Universal Postal Union
This book should be required reading for all business owners. At a time where everyone claims to be an Internet marketing expert, Matt is the real deal. He has provided a clear and concise guidebook containing all the tools and knowledge to help business owners quickly unleash the power of Internet marketing, In the sea of Internet marketing books, Matt’s book rises to the top for its clarity and focus on generating ROI for business owners.
—Eric Greenberg, Faculty Chair, Center for Management Development
Rutgers, The State University of New Jersey
So many people launch websites but lack basic technical and marketing knowledge to make them succeed. Don’t fall into this trap! Before you get started, read Internet Marketing: An Hour a Day. It’s a comprehensive resource filled with proven tips, tactics and marketing tools you can use to become an online success. Business owners large and small will benefit from this solid resource and the real-world advice Matt Bailey offers, you’ll find yourself turning to it constantly!
—Debra Mastaler, President, Alliance-Link.com
If you’re new to Internet marketing, you don’t know what you don’t know. Matt Bailey not only helps you understand what you don’t know, he also manages to take subject matter that can be very complex and breaks it into easily digestible pieces for a newbie. Reading this book is like going to kindergarten on page 1 and finishing the last chapter with an MBA. This book should be required reading for all online marketing managers and small business owners.
—Adam Proehl, Managing Partner, NordicClick Interactive
Internet marketing opens the door to business opportunities. It also an open door to potential pitfalls. The trick is to read Internet Marketing: An Hour a Day by SiteLogic’s President Matt Bailey so you can avoid the pitfalls, seize the opportunities, and get back home by six o’clock. Bailey’s book tells you what works, what doesn’t and provides a practical, day-by-day, do-it-yourself plan for success. It’s the first thing that I hand to new employees to get them up to speed. And I can’t believe that I’m praising a book written by a fan of The Ohio State University Buckeyes. I’m a Wolverine from the University of Michigan. But Bailey’s book is that good. So, I urge you to read it, despite the author’s tendency to remind me that we’ve lost “the game” for seven years in a row.
—Greg Jarboe, President of SEO-PR and author of YouTube and Video Marketing: An Hour a Day
I’ve known Matt as a terrific speaker