Internet Marketing - Matt Bailey [4]
—Andrew Goodman, Page Zero Media
I really love the way this book is written. It’s accurate (more rare than you think), conversational, and you can whiz through it like a good piece of fiction. I’ve been working in Internet marketing for as long as anyone can claim to be and Matt Bailey is still taking me to school. Internet Marketing: An Hour a Day is a triumph and perhaps one of the best compendiums of Internet marketing knowledge I have seen.
—Jeff Ferguson, CEO, Fang Digital Marketing
Most Internet marketing books are full of fuzzy techno-speak and even fuzzier business ideas. This book contains neither. Matt Bailey has the gift of simplifying Internet marketing without oversimplifying, honed from over a decade of public speaking and consulting. You won’t turn a single page without understanding exactly what to do to make your Internet marketing a success. I can’t recommend Matt’s book highly enough.
—Mike Moran, Co-author, Search Engine Marketing Inc., and author Do It Wrong Quickly
I feel that Matt’s book gives a comprehensive and holistic approach to all of the little details on Internet Marketing. It’s a phenomenal overview of best practices to remember while working on programming, content writing, usability and accessibility, and optimizing conversions by focusing on calls to action, design and overall ROI. I highly recommend this book for anyone engaging in SEO, site design, development or overall marketing on the Internet.
—Benu Aggarwal, Founder and President, Milestone Internet Marketing Inc.
Matt Bailey’s new book had me at “holistic”. A small business site owner wanting frank, logical, accurate and easy to understand help for their design and marketing efforts will enjoy this book. Bailey avoids the fluff and over-glorification of site management. Beginning with business goals, this book teaches, day by day, the reasons for adding usability and accessibility to search marketing practices. There’s instructions for those who hesitate to try PPC. With a constant tie back to sales and conversions, the book’s greatest strengths lie in the analytical sections. You’ll learn where, why, when and how as well as what to analyze. Each chapter topic is part of the whole Internet marketing wheel. If you’re new to online marketing or wish to brush up on certain areas, this book is designed to offer support, instruction and insider tips from a seasoned professional.
—Kimberly “Kim” Krause Berg, Usability/SEO/IA Consultant, Cre8pc; Search Marketing/UX Manager, LiBeck Integrated Marketing
In Internet Marketing: An Hour a Day, Matt Bailey goes back to the basics on why a company should be on the Internet, which business goals should be established and how they can be achieved. Even with significant experience in Internet marketing, you will find great insights in this book to make your business more profitable on the Web.
—Nicolas Malo, Web Analytics Consultant, Hub’Sales & co-author of “Web Analytics: mesurer le succès et maximiser les profits de votre site Web”
Matt Bailey provides a clear road map with step by step procedures to unravel the complexities of online marketing for small and medium sized business owners, all tied up neatly with a holistic overview of online marketing that anyone can understand.
—Anne F. Kennedy, International Search Strategist; Founder, Beyond Ink USA
Although we all know that the fundamentals of marketing really haven’t changed over the last few years, we still get drawn to new marketing toys and caught up in the “I have to have that” mode when, maybe, we really don’t. Matt’s book brings us back to reality and forces us to look at creating a strategy and analytical tools to really understand each channel’s possibilities and limitations. And, just think, we can do it in an hour a day!
—Matt Salt, Executive Director, Specialized Information Publishers Association
Matt stands out among Internet marketing professionals as one of the