Internet Marketing - Matt Bailey [5]
—John Marshall, CTO, Market Motive
Anyone who tells you Internet Marketing is easy is lying to you. It is extremely complex, with lots of factors to consider. Matt Bailey does a phenomenal job making the complex simple. He give you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing and what you can do if you want to get that traffic to be persuaded to take more actions on your website. Good athletes develop good skills, great athletes master and practice the fundamentals over and over again. Internet Marketing: An Hour a Day is a must read and practice if you want to be great at Internet marketing.
—Bryan Eisenberg, Best selling author and professional speaker
Matthew Bailey has one important gift and critical talents. The gift is his tremendous ability to communicate. He has honed this over time, but it was given to him at birth—as a gift. On the other hand, he can take full credit for his talents: an unerring enthusiasm for online marketing, his dogged determination to stay current yet practical and his appetite for hard work. He has put in his 10,000 hours—and then some—to become a true expert in this field. His advice is not assumption or conjecture but the sort of knowledge that comes from one who has done the work, made the mistakes and has a desire to help others benefit from his experience. Buy this book and enjoy his gift, while you profit from his talents.
—Jim Sterne, Founder eMetrics Marketing Optimization Summit Chairman, Web Analytics Association
Matt Bailey has been educating audiences for many years with his conference speaking, seminars and workshops. As a thought leader in the space, his expertise and understanding of search engine optimization, usability and information architecture has helped many companies (large and small) to succeed online. This book encapsulates his vast knowhow of what it takes to market your products and services on the internet. Your journey to online marketing success is about to begin.
—Mike Grehan, Global VP Content: SES Conference & Expo - ClickZ.Com - Search Engine Watch.com
Senior Acquisitions Editor: Willem Knibbe
Development Editor: Candace English
Technical Editor: Michael Stebbins
Production Editor: Eric Charbonneau
Copy Editor: Kim Wimpsett
Editorial Manager: Pete Gaughan
Production Manager: Tim Tate
Vice President and Executive Group Publisher: Richard Swadley
Vice President and Publisher: Neil Edde
Book Designer: Franz Baumhackl
Compositor: JoAnn Kolonick, Happenstance Type-O-Rama
Proofreader: Nancy Bell
Indexer: Ted Laux
Project Coordinator, Cover: Katherine Crocker
Cover Designer: Ryan Sneed
Copyright © 2011 by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
ISBN: 978-0-470-63374-8
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