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Library of Congress Cataloging-in-Publication Data

Bailey, Matt, 1969–

Internet marketing : an hour a day / Matt Bailey.—1st ed.

p. cm.

ISBN-13: 978-0-470-63374-8 (pbk.)

ISBN-10: 0-470-63374-3 (pbk.)

ISBN: 978-1-118-08719-0 (ebk)

ISBN: 978-1-118-08722-0 (ebk)

ISBN: 978-1-118-08721-3 (ebk)

1. Internet marketing. 2. Marketing. I. Title.

HF5415.1265.B295 2011

658.8’72—dc22

2011005433

TRADEMARKS: Wiley, the Wiley logo, and the Sybex logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

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This book is not dedicated to my wife.

As I thought about the dedication, I realized that I cannot dedicate something to someone who is such a part of everything that has culminated in the writing of this book. Stacey, my wife, is the core of the success of our business (SiteLogic) and of my success as a speaker, writer, and teacher. Without her, none of this would have been possible. She deserves as much credit as I, because I would not even be in this business had it not been for her sacrifices and belief in me.

No, it isn’t dedicated to her, because it is hers. Any success I have experienced is only because of her selflessness, sacrifice, and generosity. Thank you for all you have done, Stacey.

This book is dedicated to three men who have shaped me to be the person I am. Each one was instrumental at specific times in my life and taught me many things that would become part of how I speak, how I run a business, and how I treat people.

The first man is John Geib, my college professor.

John challenged me. He challenged me to think differently and find context to everything. When I thought I could coast through his classes, he made it difficult and yet also took the time to work with me and get to know me. His joy and passion in teaching is infectious, and I can only hope to be as enjoyable and engaging a teacher as he is.

The second man is Dennis Drennan, my former broker and employer when I sold real estate.

I like to say that Dennis taught me sales, but in reality, Dennis taught me about people. Dennis’ sales meetings were more about becoming better salespeople in character, rather than by tactics. His lessons in honesty, motivation, discipline, and humility have stayed with me.

Dennis, I still have the notes from almost every sales meeting you ran, especially when we used “The Greatest Salesman in the World” as the text. Your lessons have been guiding principles in building my business, and I only hope that I can run my agency half as well as you have run yours.

The last and the most influential is my father, Dr. Earl Bailey.