Internet Marketing - Matt Bailey [7]
As a pastor, he taught me exposition: breaking down large concepts into words and feasting on their meanings, and understanding the verbs and the structure of the language, all of which enable a better understanding of the primary concept.
As a father, he taught me discipline and love and provided an example for me to follow, even though I didn’t always follow. It’s amazing how time changes your appreciation of lessons heard and lessons learned.
As a man, my dad teaches me perseverance in the face of unthinkable pain, every day of his life. Dad, I don’t know how you endure, but you do. What’s more amazing is that you don’t just endure; you flourish in the face of circumstances that would make even the bravest man crumble. You are my example and my inspiration.
Of course, I can’t mention my father without mentioning my mother, Judy. Mom, you instilled a love of reading in me, and it has been one of the most valuable gifts you’ve given. I thank you for the hours helping me with schoolwork, your gentle patience when I made bad decisions, and your unwavering support of my hare-brained ideas. I can’t thank you enough for your countless hours of babysitting your grandchildren in order that I could get this book done. I hope you are so proud of me and you’ll forgive me for that time I wrecked your car.
Acknowledgments
As with any project, this was done with the help of many people, all of whom have been amazingly patient and helpful.
First, to my family, Stacey and the girls. You have put up with so much absence in the past year between my traveling and writing. Thank you for your patience. I am looking forward to fishing with you again this summer and enjoying our time together. To Callie Ann, who was born about the time this project started, my name is Matt, and I’m your father. Stacey, sorry about being so busy the past year; I’m looking forward to regular date nights again!
I need to thank my colleagues at SiteLogic: Ben Bailey, Jackie Baker, Rich Grisak, Jerod Heller, Scott Norquest, Beth Kaboth, and Sheila Miklos. Your tireless efforts while I have been distracted with this book have been nothing short of amazing. I could not ask for a better group of people. You love what you do, and it shows—thank you for keeping the business running (and profitable) while I have been so busy!
A huge thank you to Avinash Kaushik, whose friendship I have valued over the past few years. Thank you for introducing me to the great people at Wiley and getting me started in this amazing process of writing a book. Thank you for agreeing to write the foreword; you’re the one who got me into this, so it seemed fitting!
Thank you to the great people at Wiley and Sybex for all of their help in this process, especially to two people who have been instrumental to this work: Willem Knibbe, you’ve been a great guiding hand throughout this process. Simply getting this book to happen took enough time; but you were patient, helpful, and a joy to work with. Candace English, thank you very much for your tireless editing. I can only imagine the amount of suffering my editor has to endure at the hands of my writing. Candace is able to communicate well with grace and candor, and I look forward to working with her again.
My technical editor, Michael Stebbins from Market Motive, was superb. Mike, I picked you because I knew you would be tough, make me cite my sources, and clarify areas where I simply assumed people knew what I was writing about. Thank you!
Chapter 12’s content on information architecture was developed with the help of Scott Meier and Jay Oldaker. Scott also produced the wireframe that is shown on the computer screen on the cover. Thank you for your assistance and helpful advice! You not only helped clarify my thinking on this chapter but helped me communicate the concepts much better and more efficiently.
Chapter 13 could not have been as effective without the willingness of Lee Laughlin, Glenda Jackson, Chris Hofstader, and Google’s Dr. T.V. Raman. Thank you for the input, the interviews, and the wonderful content that has helped