Internet Marketing - Matt Bailey [8]
A lot of content and examples in this book are a result of my time consulting with South Dakota Department of Tourism and Black Hills Tourism agencies and associations. I had some of the most fun I have ever had working with clients. In fact, I still refer to you as my friends, not my clients. Your hospitality and pride in your work provided some of the most enjoyable experiences in my professional life while visiting and working with all of you. I hope that some of my examples inspire more than a few visits to your beautiful state!
To the many others who I look forward to seeing at SES and other search conferences, you provide great conversation and brilliant ideas to consider. This is an amazing industry because of the people in it: John Marshall (who is always at the top of my list!), Brian Eisenberg, Jeff Ferguson, Annie Stickney, Andrew Goodman, Greg Jarboe (you too Jamie O’Donnel), Todd Malicoat, Christine Churchill, Sage Lewis, Chris Caputo, Ian McAnerin, Aaron Kahlow, Andy Beal, Ann Kennedy, David Szetela, Jessica Bowman, Jim Sterne, Joe Morin, Kim Krause-Berg, Li Evans, Mark Jackson, Rand Fishkin, and so many more. It’s at times like this that I need a roster, because I can’t possibly name the number of people I love to see at these conferences.
Of course, the SES conferences could not be what they are without a great team of people at Incisive Media that run a great show. You give me an amazing platform from which to speak, and I wish you the greatest success: Matt McGowan, Mike Grehan, Marilyn Crafts, and Jackie Ortez—thank you!
I also want to thank the fine people in Educational Services at the Direct Marketing Association: Ana Chernis, Michelle Tiletnick, and Jodi Sangster. Developing the two-day online marketing training for you helped me think through the structure of this book and use examples that have been tempered with great classrooms!
Finally, there are two women through whom I can trace the bulk of my business and success: Heather Lloyd Martin and Jill Whalen. Both of you recommended me early in my SEO speaking career, and I hope I have not disappointed. Because of the references and referrals you both provided, I can trace most of my current business and speaking opportunities back to the ones you offered me in the “early days.” I couldn’t ask for two better friends.
About the Author
Matt Bailey is the president and founder of SiteLogic, an online marketing agency. Teaching is his passion, because educated clients make the best clients. Matt accidentally discovered the SEO industry in 1995 by realizing that his websites were ranking well and drawing in visitors from all over the world. It was a natural fit, because he was already training local business owners in sales and marketing.
Prior to starting SiteLogic, Matt developed online marketing departments at two different agencies and also worked as a software sales engineer, which enabled him to learn technical skills that would merge with his marketing experience.
Heather Lloyd Martin of SuccessWorks says Matt has “an incredible ability to explain high-level search marketing concepts in a way that even ‘nontechies’ understand. Additionally, he has an excellent grasp of the various nuances that surround search marketing and clearly understands how to create a powerful, effective strategy.” According to Rand Fishkin, CEO and cofounder of SEOMoz, “Matt is one of the smartest, fastest-moving people in the industry. Matt is the type of guy who knows everything that’s taken place in the world of search and how to apply that information to achieve success.”
Bailey is a frequent speaker at many conferences and seminars. He is usually on the docket at the Search Engine Strategies conferences and also serves on the Advisory Board. He is a regular speaker at the Direct Marketing Association, Online Marketing Summit, Specialized Information Publishers Association, Specialized Equipment Marketing Association, and many international conferences.