Manufacturing Consent_ The Political Economy of the Mass Media - Edward S. Herman [28]
Elite disagreement over tactics in dealing with Nicaragua is reflected in public debate, but the mass media, in conformity with elite priorities, have coalesced in processing news in a way that fails to place U.S. policy into meaningful context, systematically suppresses evidence of U.S. violence and aggression, and puts the Sandinistas in an extremely bad light.12 In contrast, El Salvador and Guatemala, with far worse records, are presented as struggling toward democracy under “moderate” leaders, thus meriting sympathetic approval. These practices have not only distorted public perceptions of Central American realities, they have also seriously misrepresented U.S. policy objectives, an essential feature of propaganda, as Jacques Ellul stresses:
The propagandist naturally cannot reveal the true intentions of the principal for whom he acts . . . That would be to submit the projects to public discussion, to the scrutiny of public opinion, and thus to prevent their success . . . Propaganda must serve instead as a veil for such projects, masking true intention.13
The power of the government to fix frames of reference and agendas, and to exclude inconvenient facts from public inspection, is also impressively displayed in the coverage of elections in Central America, discussed in chapter 3, and throughout the analysis of particular cases in the chapters that follow.
When there is little or no elite dissent from a government policy, there may still be some slippage in the mass media, and facts that tend to undermine the government line, if they are properly understood, can be found, usually on the back pages of the newspapers. This is one of the strengths of the U.S. system. It is possible that the volume of inconvenient facts can expand, as it did during the Vietnam War, in response to the growth of a critical constituency (which included elite elements from 1968). Even in this exceptional case, however, it was very rare for news and commentary to find their way into the mass media if they failed to conform to the framework of established dogma (postulating benevolent U.S. aims, the United States responding to aggression and terror, etc.), as we discuss in chapter 5. During and after the Vietnam War, apologists for state policy commonly pointed to the inconvenient facts, the periodic “pessimism” of media pundits, and the debates over tactics as showing that the media were “adversarial” and even “lost” the war. These allegations are ludicrous, as we show in detail in chapter 5 and appendix 3, but they did have the dual advantage of disguising the actual role of the mass media and, at the same time, pressing the media to keep even more tenaciously to the propaganda assumptions of state policy. We have long argued that the “naturalness” of these processes, with inconvenient facts allowed sparingly and within the proper framework of assumptions, and fundamental