Manufacturing Consent_ The Political Economy of the Mass Media - Edward S. Herman [29]
In criticizing media priorities and biases we often draw on the media themselves for at least some of the facts. This affords the opportunity for a classic non sequitur, in which the citations of facts from the mainstream press by a critic of the press is offered as a triumphant “proof” that the criticism is self-refuting, and that media coverage of disputed issues is indeed adequate. That the media provide some facts about an issue, however, proves absolutely nothing about the adequacy or accuracy of that coverage. The mass media do, in fact, literally suppress a great deal, as we will describe in the chapters that follow. But even more important in this context is the question of the attention given to a fact—its placement, tone, and repetitions, the framework of analysis within which it is presented, and the related facts that accompany it and give it meaning (or preclude understanding). That a careful reader looking for a fact can sometimes find it with diligence and a skeptical eye tells us nothing about whether that fact received the attention and context it deserved, whether it was intelligible to the reader or effectively distorted or suppressed. What level of attention it deserved may be debatable, but there is no merit to the pretense that because certain facts may be found in the media by a diligent and skeptical researcher, the absence of radical bias and de facto suppression is thereby demonstrated.14
One of our central themes in this book is that the observable pattern of indignant campaigns and suppressions, of shading and emphasis, and of selection of context, premises, and general agenda, is highly functional for established power and responsive to the needs of the government and major power groups. A constant focus on victims of communism helps convince the public of enemy evil and sets the stage for intervention, subversion, support for terrorist states, an endless arms race, and military conflict—all in a noble cause. At the same time, the devotion of our leaders and media to this narrow set of victims raises public self-esteem and patriotism, as it demonstrates the essential humanity of country and people.
The public does not notice the silence on victims in client states, which is as important in supporting state policy as the concentrated focus on enemy victims. It would have been very difficult for the Guatemalan government to murder tens of thousands over the past decade if the U.S. press had provided the kind of coverage they gave to the difficulties of Andrei Sakharov or the murder of Jerzy Popieluszko in Poland (see chapter 2). It would have been impossible to wage a brutal war against South Vietnam and the rest of Indochina, leaving a legacy of misery and destruction that may never be overcome, if the media had not rallied to the cause, portraying murderous aggression as a defense of freedom, and only opening the doors to tactical disagreement when the costs to the interests they represent became too high.
The same is true in other cases that we discuss, and too many that we do not.
We would like to express our thanks to the following people for their assistance in the preparation of this book: James Aronson, Phillip Berryman, Larry Birns, Frank Brodhead, Holly Burkhalter, Donna Cooper, Carol Fouke, Eva Gold, Carol Goslant, Roy Head, Mary Herman, Rob Kirsch, Robert Krinsky, Alfred McClung Lee, Kent MacDougall, Nejat Ozyegin, Nancy Peters, Ellen Ray, William Schaap, Karin Wilkins, Warren Witte, and Jamie Young. The authors alone remain responsible for its contents.
1
A Propaganda Model
The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional